Userpilot
APRIL 25, 2024
Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.
The Product Coalition
DECEMBER 6, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.
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Userpilot
OCTOBER 29, 2023
As a product or marketing manager , you’re probably getting an idea of how important willingness to pay is for SaaS businesses. WTP Influences the pricing strategy Customers’ willingness to pay affects how much a company can charge for a product. What techniques can you use for market research?
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?
The Product Coalition
FEBRUARY 1, 2018
While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.
Intercom, Inc.
JANUARY 14, 2021
In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.
The Product Coalition
FEBRUARY 23, 2024
For instance, I question whether a more straightforward decision tree could initially suffice, and how to define success metrics, and what the Definitions of Done (DoD) for data science and engineering teams should entail. Consistency between the strategy and execution phases is crucial.
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