Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Intercom, Inc.

MAY 8, 2018

For marketers like me, this is an incredibly powerful concept. At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. Position #2 Content Showcase app, linking to our product tours. Leave me a message below.

Messaging 176

Messaging Customer Experience Customer Communications Positioning 176

Intercom, Inc.

SEPTEMBER 26, 2018

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message. Example messages that facilitate customer engagement.

Messaging 202

Messaging User Testing Customer Feedback Customer Experience 202

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. It turns positioning into messaging.

Positioning 70

Positioning Weak Development Team Document Messaging 70

Intercom, Inc.

FEBRUARY 12, 2018

The only way to make sure your customers see your message is to understand their behaviors and mindset. You’ve definitely heard “demand generation” thrown around as a startup buzzword before, but let’s be clear in our definition before we start. Determine your positioning. What is demand generation?

Research Software 185

Research Software Marketing Artificial Inteligence Advertising 185

Userpilot

APRIL 19, 2024

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. Bain & Company, the originators of the NPS system, suggest that an NPS above 0 indicates positive customer sentiment , while a score above 20 is considered favorable, and anything over 50 is excellent.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? Definitely not! The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

The Product Coalition

SEPTEMBER 8, 2021

A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Jenny’s Instagram account reflects her life-affirming position. said Chinami Mori.

Marketing 140

Marketing Magazine Branding Messaging 140

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Intercom, Inc.

JANUARY 13, 2021

The focus on relationships is very intentional – frequent positive interactions encourage loyalty, and loyalty is the bedrock of every sustainable business. . Our response was to create a reliable, convenient channel for positive experiences – the Business Messenger. Mobile transforms the conversation .

Customer Experience 243

Customer Experience Messaging Technology Definition 243

The Product Coalition

APRIL 24, 2023

Marketing teams sometimes collect feedback from social media, and can also use feedback to sharpen their Sales copy. Addressing customer needs and pain points can create a more positive customer experience and reduce the likelihood of customers switching to competitors. Savio helps you build evidence-based product roadmaps.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. It’s a logical question but the answer is a definitive no.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

NOVEMBER 30, 2022

These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. The 7 Laws of Go-To-Market. Product Go-To-Market (GTM) strategy is a plan of how to promote and sell the product to achieve the best results.

Feedback Software 98

Feedback Software User Testing Data Visualization Onboarding KPIs 98

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In this article, I’m going to show you: What product marketing is.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? The best way to announce a product launch and contribute to a successful onboarding experience is to communicate in a contextual way , with the right message, at the right time, and on the right platform. What are launch messages?

Feedback Software 98

Feedback Software Messaging User Testing Customer Experience 98

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. To a certain extent, it’s the B2B equivalent of in-app marketing for consumer apps on a mobile device.

B2B 130

B2B Customer Experience Product Marketing Definition 130

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. And you can always feel product/market fit when it’s happening.

User Testing 169

User Testing Product Research Product Marketing Marketing 169

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In this article, I’m going to show you: What product marketing is.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Userpilot

DECEMBER 6, 2022

That said, beta testing in marketing is just as important. Technical beta testing helps you find product bugs while marketing testing can give you insights into how the target market is reacting to your product. In marketing, beta testing is applied to test out marketing messages, campaigns, and other materials or ideas.

User Testing 96

User Testing Data Visualization Analytic Tools Feedback Software 96

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Product Innovation Educators

FEBRUARY 1, 2021

Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing. We merged marketing and visual storytelling and drove success by applying what we had learned with infographics—the best practices of visual storytelling—to all these other types of creative content.

Data Visualization 94

Data Visualization Positioning Strategy User Testing 94

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? My answer would be yes, definitely. Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Here’s why. Common B2B Feedback Traps.

User Testing 104

User Testing Customer Feedback Feedback Software Marketing 104

Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? If executed well, a consumer engagement marketing strategy not only increases your revenue but also maximizes the customer lifetime value. What is customer engagement marketing? Why is customer engagement marketing important?

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. But what does the average “SaaS Product Marketing Manager Role” entail?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Intercom, Inc.

MARCH 10, 2022

This strategy empowers you to pre-emptively deliver targeted, personalized messages and support via messenger-based channels. From a support perspective, creating FAQs and knowledge hubs should definitely be your first port of call – but what if you could reach your customer before frustration gets the better of them?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Userpilot

MAY 1, 2024

The definition of ‘community’ may vary, but the underlying principle remains the same: to create a space where users feel connected to the product and each other, fostering a sense of belonging and loyalty towards the brand. However, messaging platforms can be overwhelming and don’t promote deep discussions.

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108