Userpilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

Analytic Tools 82

Analytic Tools Feedback Software User Testing Customer Feedback 82

Userpilot

SEPTEMBER 12, 2022

Investing in customer delight is a great business strategy to: Engage customers until they become loyal promoters. Increase customer lifetime value. Drive positive WOM. But what does it even mean to delight customers? You can’t measure customer delight with one metric. Let’s go over the details.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience User Testing 95

UX Planet

FEBRUARY 10, 2024

Systemic Thinking: The Key to an Impactful UX Strategy Systems Thinking is a holistic approach to problem analysis and solving that emphasizes viewing systems as a whole, rather than focusing only on individual parts. Applying Systems Thinking in UX Research The field of UX focuses on understanding and meeting user needs.

Research Software 110

Research Software Feedback Software Product Research User Testing 110

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

User Testing 170

User Testing Customer Feedback Feedback Software Customer Experience 170

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 83

User Testing Feedback Software Data Visualization Customer Feedback 83

Userpilot

MAY 17, 2022

We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. Product improvement is adding changes to a product to get new customers, retain active users , and recapture lost customers. So you’ve got the definition and benefit of product improvements.

Feedback Software 92

Feedback Software User Testing Product Research Customer Feedback 92

Userpilot

OCTOBER 2, 2023

Use generative research methods to determine what content types users favor in knowledge bases. You can use exit interviews and surveys for generative research to improve customer churn by uncovering issues. Here’s a breakdown of methods: User Interviews : One of the most direct ways to understand user needs.

User Testing 103

User Testing Product Research Research Software Feedback Software 103

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 80

Customer Experience User Testing Data Visualization Feedback Software 80

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Userpilot

MARCH 7, 2024

TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. What is user engagement?

Analytic Tools 93

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 93

Userpilot

DECEMBER 6, 2022

Most probably you already know how important it is for a brand to offer superior experiences, but how exactly can you measure customer experience? Something as abstract as customer experience cannot be measured directly. Trigger personalized experience flows based on user behavior. What is customer experience?

Customer Experience 91

Customer Experience User Testing Customer Feedback Data Visualization 91

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Great support is key for retention.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 87

Feedback Software Analytic Tools Research Software User Testing 87

The Product Coalition

MARCH 7, 2023

I try to keep an open mind and dig deeper if I come across an important desire or pain point for the user, even if it’s unrelated to my originally intended topic. If I hear a statement by the user that could warrant more clarity, I use the “What’s [blank] about it?” instead of “How often do you look at the leaderboard?”

User Testing 119

User Testing Customer Feedback Customer Experience Data Visualization 119

Userpilot

SEPTEMBER 29, 2023

designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. It involves all the steps right the way through, from initial ideation and research to concept development, prototyping, mass production, distribution strategy, and ultimately market launch.

User Testing 93

User Testing Feedback Software Research Software Product Research 93

The Product Cafe

MARCH 24, 2024

If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. As companies grow, the clarity of their messaging often fades, leading to confusion among potential customers about the product's offerings and its relevance to their needs. Product messaging can be tricky to get right.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

JULY 8, 2022

Ever wondered what your users think about your product’s features, UI design, and quality? Product experience insights help you understand how customers feel about your product, and how they react and interact with it. Product experience (PX) is the customer’s overall experience and interaction with the product.

Data Visualization 92

Data Visualization Customer Feedback Customer Experience Feedback Software 92

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. First let’s clarify some definitions. Discounts Many companies use discounts as part of their acquisition strategy. What product pricing questions to ask customers? What is a pricing survey?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. Understanding the Role Definition. Definition of PM role. As you climb the ladder, primarily the focus changes from solution and execution to strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

AUGUST 21, 2023

Looking for the right answers can give you a deeper understanding of how well applicants understand the product management role and whether or not they’re the ideal fit for the position. Can you talk to me about how your background has prepared you for this position? How to set a product strategy? Leadership.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. How do you gather customer feedback today?

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

OCTOBER 11, 2022

Looking for ways to implement lead segmentation and create more effective marketing strategies? If you want to convert your leads into paying customers, having a data-driven segmentation strategy for your product is compulsory. Lead segmentation divides your leads into smaller lists, based on user activities or characteristics.

Feedback Software 90

Feedback Software User Testing Data Visualization Customer Experience 90

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Mind the Product

APRIL 27, 2017

Different written and visual methods can be used to detail problems that target user experience as pain points. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Focus on Core Problems. Written Methods.

Framework 114

Framework User Testing Research Software Feedback Software 114

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 92

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 92

Userpilot

SEPTEMBER 1, 2021

There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. best practices include: user-centered mindset, personalized messaging, continuous feedback loops, data-informed decisions. Let’s jump in.

Feedback Software 87

Feedback Software Research Software User Testing Customer Feedback 87

UX Studio

MAY 30, 2023

Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Know your audience First of all, don’t underestimate the power of user research to understand your audience. What are their pain points? Mobile payment systems are a good example of this. What are their goals?

UX 96

UX Reporting Tools Research Software Data Visualization 96

The Product Coalition

DECEMBER 21, 2018

The Customer is NOT Always Right A transcript of my talk at SaaS North, Ottawa, 2018 Hi everyone, I’m Hannah Chaplin, the CEO at Receptive. In all the years I’ve been involved in producing software and SaaS products, customer feedback is still a really hot topic and one on which you still see lot of conflicting advice?

User Testing 60

User Testing Feedback Software Customer Feedback Customer Experience 60

Pragmatic Marketing

NOVEMBER 16, 2019

This effectively positions each PMM to serve as the cross-functional (XFN) lead for that program area. PMMs need to take the time to understand PMs’ needs and pain points. Jones pointed to customer insights as the most powerful tool for PMMs to influence the product roadmap. Managing the Function.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

This effectively positions each PMM to serve as the cross-functional (XFN) lead for that program area. PMMs need to take the time to understand PMs’ needs and pain points. Jones pointed to customer insights as the most powerful tool for PMMs to influence the product roadmap. Managing the Function.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

JANUARY 26, 2022

SaaS analytics is the process through which SaaS businesses collect and analyze data about customer engagement across all touchpoints in the user journey. Data-driven decisions are more likely to help you reach your revenue goals and improve customer loyalty. Where they are experiencing friction. What is SaaS analytics?

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 97

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Research Software 91

Research Software Feedback Software Analytic Tools User Testing 91

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

OCTOBER 13, 2022

Product parity also limits your marketing and branding strategies. Points of parity are these product characteristics that your product needs to match the functionality of a competing product. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs.

Product Research 84

Product Research User Testing Feedback Software Research Software 84