Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Product Management University

FEBRUARY 1, 2024

The problem is you’re just getting started while the majority of your stakeholders are blissfully dusting off their hands thinking it’s done and eager to tackle the next product idea with carbon-copy expectations of success. The Product Version 1 and Done Dilemma – Root Causes! The strategic roadmap is the next layer down.

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B2B Vision Roadmap Framework 147

Userpilot

APRIL 7, 2024

Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Simple product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here.

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Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

APRIL 22, 2024

Benefits of marketing funnels Incorporating marketing and sales funnel into your business strategies offers a structured approach to guide customers along their journey. Marketing funnels shed light on each segment of the customer’s experience.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

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Vision Roadmap Onboarding KPIs Customer Experience 52

Product Management University

AUGUST 15, 2023

If product priorities are shaped by market segment priorities instead of individual product needs, aren’t the priority debates just shifting from products to markets? It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

Product Marketing 69

Product Marketing Customer Experience Marketing KPI 69

Product Management University

OCTOBER 11, 2023

They’re bombarding product management with critical enhancement requests just to get the customer up and running. Problem 3 Product managers are now forced to erect detour signs all over their roadmaps to get customers up and running (…we need the revenue). Product management has set everyone else up for success.

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Product Research Feedback Software Differentiation Management 130

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Management Product Manager User Testing 267

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 77

Analytic Tools Onboarding KPIs Research Software Product Marketing 77

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 62

Feedback Software Research Software Product Marketing User Testing 62

The Product Guy

MAY 7, 2020

Primarily there are 3 major aspects to understanding and performing well as a Product Manager, which are as listed below: Understanding the Role Definition Hard Skills required for the Role Soft Skills required for the Role. Understanding the Role Definition. Definition of PM role. Product Roadmap.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Bain Public

SEPTEMBER 17, 2020

Most companies don’t have a clear picture of their roadmap. Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. It breaks product innovation in 3 steps -- Product Mission, Product Blueprint and Roadmap Pillars.

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Framework Leadership Customer Communications Definition 52

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Dear Strategy

JULY 23, 2019

Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?”. Ahh, the product roadmap… such an overused yet somehow still elusive term! At its core, a roadmap is nothing more than a specified timeline of actions.

Roadmap 40

Roadmap Strategy Feedback Software Weak Development Team 40

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others. How to build tech products that customers love.

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Analytic Tools Research Software Feedback Software Books 92

Bain Public

OCTOBER 19, 2021

By definition , a moat is "a long, wide hole that is dug all the way around a place such as a castle and usually filled with water, to make it more difficult to attack". I know you’re probably wondering: what does this have to do with your product roadmap strategies ? When you think of the term ‘moat’, what comes to mind?

Feedback Software 52

Feedback Software Roadmap Data Visualization Strategy 52

The Product Coalition

DECEMBER 19, 2022

A lot people, including product marketers, simplify content into a single blog post, placed on our own website, and then an email to a mailing list. This is probably because we need to think differently about what content could be. code examples? release notes and documentation?) and where to place it (ads?

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Customer Experience Education Document Blog 112

Innovatemap

JULY 2, 2020

Your product is live, you have product market fit , and customers are seeing value. A roadmap will help strategically plan a future for your product that will guide you to meet your business goals. At the core of any product decision is a business decision. Is your product roadmap strategic?

Roadmap 40

Roadmap Automotive Customer Experience User Testing 40

Roman Pichler

DECEMBER 4, 2018

But apply this strategy with caution: You will have to spend time addressing the technical debt incurred and putting your product on solid technical foundations. This should be done before reaching product-market fit, as you will otherwise struggle to scale up and keep your product growing.

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Feedback Software User Testing Customer Experience Weak Development Team 252

The Product Coalition

FEBRUARY 8, 2021

Product Manager (PM) & Product Marketing Manager (PMM): The Product Doppelgangers Photo by Kaleidico on Unsplash Try Googling for ‘product management vs product marketing’, you will see several results around this topic. I am certain that you found enough textbook definitions out there.

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User Testing Product Research Feedback Software Customer Feedback 97

Userpilot

SEPTEMBER 20, 2023

A product manager is a strategic role focused on ‘building the right product’ and ‘building the product right’ Product management is a multi-faceted discipline. Product managers are strategic – they need to understand the entire product lifecycle from discovery through launch and beyond.

Reporting Tools 96

Reporting Tools Customer Experience User Testing Research Software 96

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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User Testing Product Management Product Manager Data Visualization 102

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Step four is building a minimum viable product.

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User Testing Feedback Software Research Software Product Research 92

Lenny Rachitsky

DECEMBER 21, 2023

Brought to you by Jira Product Discovery —Atlassian’s new prioritization and roadmapping tool built for product teams | Vanta —Automate compliance. Simplify security | Teal —Your personal career growth platform — Christian Idiodi is a partner at Silicon Valley Product Group.

CTO Coach 64

CTO Coach Product Management Product Manager Product Research 64

The Product Coalition

JANUARY 24, 2021

The path that many product organizations take is to convert their roadmap (which is usually a work plan and not a real outcome-based roadmap) into the OKRs format. That’s not a numeric goal, but it definitely should impact how the $1M is broken down. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

The Product Coalition

NOVEMBER 15, 2020

When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management? The Definition of Strategy According to Wikipedia, Strategy is “a high-level plan to achieve one or more goals under conditions of uncertainty”.

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Leadership Definition Roadmap Strategy 89

The Product Coalition

JUNE 24, 2020

Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum. The difference between a product manager and product marketing manager is who they collaborate with, and how.

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Research Software Analytic Tools Product Research User Testing 148

Mind the Product

SEPTEMBER 12, 2019

Everyone has their own interpretation of what minimum viable product (MVP) means to their organization and, while the specifics of an MVP definition may vary, this blog explores what an MVP is, and what it definitely is not. Here are a few things that an MVP definitely is not. Bare Bones.

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