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Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

“Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. Product managers and their teams start with enthusiasm, hit the ground running, and create a solid roadmap. The same is true for your roadmap — it takes more than diligence.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

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10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” I’ve struggled to find many examples detailing how to bond product and sales teams ( Antonia Bozhkova offers a good perspective ). Your teams will realign and strengthen their partnership as they see the product through each other’s eyes.

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How Do You Know You’re Hiring a Good Product Team Member?

ProductPlan

Product leaders don’t often get many chances for hiring product team members. Additions to the product team must ramp up quickly. So hiring managers must assess candidates based on a few interactions, a curriculum vitae, and some reference checks. Stage 1: Reviewing the applications. Are they team players?

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How Do You Know You’re Hiring a Good Product Team Member?

ProductPlan

Product leaders don’t often get many chances for hiring product team members. Additions to the product team must ramp up quickly. So hiring managers must assess candidates based on a few interactions, a curriculum vitae, and some reference checks. Stage 1: Reviewing the applications. Are they team players?

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The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Bringing team members together, organizing user research, product demos, road mapping and more. Review any existing feedback you have as well as additional direct channels such as chat bots, surveys, focus groups, and interviews. At the minimum, your mobile product will bring design teams, IT, marketing and operations together?—?these

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From Awareness to Adoption: Keys to a Successful New Feature Launch

ProductPlan

Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep. Rinse and repeat.