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Product Strategy and Product Discovery

Roman Pichler

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Four Artefacts.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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How to Optimize the Developer Experience for Monumental Impact

Speaker: Anne Steiner and David Laribee

As an innovative concept, Developer Experience (DX) has gained significant attention in the tech industry, and emphasizes engineers’ efficiency and satisfaction during the product development process.

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The Strategy Stack: Connecting Business, Product, and Technology Strategy

Roman Pichler

Listen to the audio version of this article: [link] Introduction My first product management job wasn’t exactly what you call a success story: I was part of a team that was called in to help with a new product development effort, and I ended up working with the lead product manager.

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The Simple Way To Marry Company Strategy and Product Strategy

Product Management University

Here’s the easiest way to marry company strategy and product strategy. The Downside of Multiple Product Strategies Here’s the first thing you SHOULD NOT DO. Don’t dispatch each product team to come up with a strategy that supports your company’s goals. Forget about your products for a quick minute.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!

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Building User-Centric and Responsible Generative AI Products

Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn

These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to product management. This presentation unveils a comprehensive 7-step framework designed to navigate the complexities of developing, launching, and scaling Generative AI products.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? Execute your product strategy with a “customer-first” mindset.

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From Whims to Wins: How a Customer-Centric Portfolio Transforms Product Strategy

Speaker: John Mansour - President, Product Management University

You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic!

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

As product managers, we’ve likely all faced this situation at some point in our careers. By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! Execute your product strategy with a “customer-first” mindset. And that’s exactly what we’re.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

In this webinar, we’ll explore the 4 key pillars that a value-driven product organization leverages to ensure they are connecting their strategy to execution to deliver business outcomes: The Product Roadmap (What it is and what it’s not). Use Product Management Today’s webinars to earn professional development hours!

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Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

📅June 25, 2024 at 12:30pm PT, 3:30pm ET, 8:30pm BST Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.