Product Innovation Educators

JANUARY 10, 2022

Other diseases are pivot-itis and obsessive sales disorder. I learned from these product diseases and developed an intuition after really hard lessons. We’ve been taught to keep iterating until you find product market fit—just keep trying different things. Other diseases are pivot-itis and obsessive sales disorder.

User Testing 90

User Testing Product Management Product Manager Vision 90

ProductPlan

FEBRUARY 15, 2022

Generally, organizations develop product operations roles as needed to offload non-core tasks from product managers. How developed are the organization’s processes? What do the sales or marketing teams need to know about a product? Does this role focus on one product, or does it span multiple products?

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Gainsight

AUGUST 31, 2022

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. You may have more revenue in your install base than your bookings target for the year, and a big piece of that revenue consists of expansion dollars.

Data Visualization 52

Data Visualization Sales Training Customer Experience Construction 52

Amplitude

MARCH 11, 2020

Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. We broke into pairs and then each pair developed a feature roadmap along a particular area of focus. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Accidental Product Manager

MARCH 11, 2019

Product managers are generally considered to be valuable members of the product team who work on the product development definition and we can have a direct impact on the bottom line of the product project that we are involved in. I spent my time during the other two weeks visiting with developers, business analysis, sales people, etc.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

The Product Guy

JUNE 15, 2017

Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Ask co-workers in Sales and/or Business Development about common sticking points that prevent a deal from closing. (Or Or if your company is more Marketing-centric, sync with the Marketing team.).

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

B2B Product Management

DECEMBER 6, 2016

The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. You also develop the roadmap and address the product development as per the roadmap. The Outbound PM role : As an outbound PM, you do the market research. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

SEPTEMBER 10, 2018

With live chat, as with any other sales channel, your sales team needs to flawlessly execute selling fundamentals — prospect, qualify, and convert leads. Help your team develop these skills and you’ll be on your way to capture more ROI for your marketing spend and build a stronger pipeline.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Pragmatic Marketing

AUGUST 20, 2019

. “Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. “It’s abundantly clear that regular and relevant red/blue team testing helps companies develop their security capabilities.”

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 72

Customer Experience User Testing Management Management 72

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

JUNE 12, 2024

However, the role of a sales enablement manager isn’t just restricted to the sales function. They must also act as a liaison between sales and marketing , ensuring smooth collaboration between the two. This collaboration is necessary to guarantee that all marketing efforts are optimized for generating more leads.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Intercom, Inc.

JUNE 3, 2021

In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. If you’ve got a good setup, then more teams equal more product, and more product equals more marketing and more sales and all sorts of stuff like that.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

FEBRUARY 26, 2022

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

User Testing 168

User Testing Weak Development Team Customer Experience Customer Feedback 168

Intercom, Inc.

JANUARY 16, 2019

The sales-driven SaaS companies that are very capital-efficient generally end up at 5x or greater as a ratio of average quota attainment / average on-target earnings. “Sales doesn’t need to be a cost center. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

ProductPlan

NOVEMBER 19, 2021

But the questions here should give you at least the basic outlines of developing a product management system that works for you. Researching the market and your user persona’s needs for potential product ideas. Here we mean the tools you’ll use throughout the process of bringing your product to market and beyond. Market surveys.

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

Pragmatic Marketing

NOVEMBER 8, 2009

I can't count how many times in my career I've had to write a market requirements document (MRD) for a product that had already gone to market. Maybe what they object to is the common (and unfortunate) habit of combining the market perspectives found in the MRD with the feature/function perspectives described in other documents.

Document 70

Document Customer Experience Sales Training User Testing 70

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Business of Software Conference

NOVEMBER 28, 2019

It’s an online website which is really a catalogue for cloud services and products and consultants and developers to build Government digital and cloud implementations and I think it’s transacted over £3 billion since it started. Serious business of Sales. Secondly you’ve got to pick the markets to target.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40