Remove Differentiation Remove Enterprise Remove Product Marketing Remove Weak Development Team
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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? The sales team could be a good source of information.

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Best Userpilot Alternatives in 2021 – By Use Case and Persona

Userpilot

They are not helping you – the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us – when we get leads that want something we can’t offer anyway. Best for large enterprises. There are two.

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Technical Debt vs Product Managers

Ask Benny

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. How is technical debt created?

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Technical Debt vs Product Managers

Ask Benny

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. How is Technical Debt Created?

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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom. In today’s episode, we sat down with Sanj to talk about scaling sales teams, what makes a great salesperson, and strategies to deliver the best outcomes for your customers.