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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. A purpose we believed in. Purpose drives story, which in turn gives products life and meaning.

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

Both Heap and GA4 come with a free plan and premium options for large businesses and enterprises. The tool is still under development, so there are a number of known issues that can cause problems for users. This can be caused by a number of factors, such as incorrect event tracking setup or technical issues. respectively.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. The article discusses an approach to solving the “Cheaper/Faster/Better” problem from the lens of Vertical Integration.

Startups 126
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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. One of those niches that’s become more valuable in recent years: product analytics.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign. Strong positioning makes the work of the marketing and sales teams easier.

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

Both Heap and GA4 come with a free plan and premium options for large businesses and enterprises. The tool is still under development, so there are a number of known issues that can cause problems for users. This can be caused by a number of factors, such as incorrect event tracking setup or technical issues. respectively.

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Building a Multi-Dimensional Roadmap

The Product Coalition

After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. So, having a great platform but poor content won’t really help them. Being plug-and-play, or aiming there, was our added value and a differentiator compared to other security products.

Roadmap 151