Mind the Product
JANUARY 14, 2019
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult. Educate the Customer.
Gainsight
JULY 11, 2023
Our team’s vision, focus, talents, and hard work were central to achieving this milestone. So around this time last year, we revisited and sharpened our vision. Our vision is to elevate customer education into a mission-critical function at every company and build the #1 platform in the category.
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The Product Guy
JANUARY 27, 2017
In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Krishna believes in “Mobile and Social eating the world” and helps enterprise customers to make use of technology to increase their productivity.
Intercom, Inc.
JULY 28, 2022
Communicate your vision for growth clearly and often, and make sure you’re building a culture where people feel like they’re being set up to suceed. The boom at the time was around ERP (Enterprise resource planning) and client-server applications for large-scale enterprises, and that’s where I started my career.
The Product Coalition
AUGUST 23, 2023
Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment.
Mixpanel
APRIL 27, 2020
Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. Enterprise: think like a startup. Startup: Set ruthless priorities. You can take a look at the Netflix culture deck here.)
UX Planet
JANUARY 16, 2024
In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. They believe so strongly in their vision that they assume it’s universally appealing. Survey to identify gaps in the market and opportunities for differentiation. What unique value do you bring to the market?
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