Differentiation Finance Inbound Vision 
Intercom, Inc.
SEPTEMBER 21, 2022
Plus it’s an amazing way to differentiate against the competition. For example, if you have scheduled maintenance coming up or are experiencing an outage, you could proactively notify customers with a banner message before the inbound conversations start streaming in. Which grows loyalty…. Which improves retention and grows revenue….
Userpilot
APRIL 8, 2022
Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. Design/Packaging.
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Intercom, Inc.
JULY 29, 2021
Kieron: I know you started there in January 2020, just enough time to get settled into the role, understand the product, understand, I suppose, the vision for the future, and then the pandemic hit. We have business development doing inbound and outbound. Scaling in the midst of a global pandemic. We have SMB mid-market enterprise.
Intercom, Inc.
OCTOBER 29, 2020
And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. It’s unusual to have folks who have a strong vision who are also open-minded.
Mixpanel
FEBRUARY 23, 2021
Taking a cue from corporate finance, their framework uses a series of measurements—growth accounting, cohort analysis, and customer distribution—to provide a quantitative view of a company’s level of product-market fit. This way you have as many attempts to get to product-market fit as possible. Raymond Doraisamy COO, StartupX.
Gainsight
DECEMBER 23, 2019
So, is there inbound coming in? But at the end of the day, if you don’t lay out the vision and then break those down to objectives to be accomplished by the team, it’ll be a very difficult challenge to get there. This goes back to defining the scope of the group. Are you involved in pre-sales? Are you supporting them?
Intercom, Inc.
MARCH 29, 2022
Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. We had a pre-sales team.
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