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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

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Is It Time For a Product Management Makeover?

Product Management University

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. To what extent do product management and product marketing disciplines need to change to align with the new customer landscape?

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BI vs. product analytics: Key differentiators

Mixpanel

However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse. Let’s look at each of these points in turn, and compare them with a product analytics tool like Mixpanel. Analysis depth vs. breadth.

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3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the thing.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

Product marketing is the second tier of portfolio marketing that addresses specific needs in accounts payable, accounts receivable, asset management, treasury management, budgeting, financial reporting, compliance, etc., to the benefit of the finance department and ultimately the customer organization. healthcare).

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4 Product Management Certifications that are Worth Your Time

ProductPlan

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral Product Manager Applies Basic Human Behavior Principles to Product Principles.