The Secret PM Handbook

AUGUST 22, 2016

Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Revenue and profit – how my solution will generate top and bottom line dollars.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Usersnap

OCTOBER 3, 2023

Positive UX differentiates products, prevents dissatisfaction-driven churn, and validates decisions through data-driven insights. Various UX measurement frameworks exist, including HEART, SUS, NPS, and CES. This article delves into demystifying and detailing the HEART framework’s implementation for UX evaluation.

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? Userpilot is a growth platform with advanced feedback and analytics functionality. A product team structure is how a business organizes the product team to best support software development. What are the key positions in product teams?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. There are a few good reasons why SaaS organizations love product funnels. Its different stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. It should also give you tools to measure progress. Instead of using data and evidence, many teams rely solely on solutions and untested assumptions. As companies scale, they often cannot satisfy customer needs equally well.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. What is a product manager?

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Feedback Software Analytic Tools Research Software User Testing 75

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. That is why you want to approach SaaS growth by focusing on what sticks with customers and what can multiply. Create your vision and positioning 4.

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Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 18, 2023

Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. TL;DR Product Marketing focuses on establishing the positioning and fit of a product in the market by understanding the target audience through extensive customer research. What is product marketing?

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Online analytics is a good start.

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Product launches User Testing Product Research Analytic Tools 104

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. What is product messaging in SaaS?

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. What is product strategy?

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Product Research User Testing Customer Feedback Research Software 98

Userpilot

JANUARY 31, 2023

In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Product Management University

AUGUST 15, 2023

In a portfolio management model, your company is building strength and gaining momentum in key market segments with a portfolio of solutions that’s best suited to propel its growth and profitability. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

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Pragmatic Marketing

FEBRUARY 25, 2020

Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. ” Remember the audience—the customer—while building that messaging framework.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. ” Remember the audience—the customer—while building that messaging framework.

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Messaging Research Software White Paper User Friction 91

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Recently it has become more common to move from only “defining solutions” to also “detailing problems”.

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Framework User Testing Research Software Feedback Software 115

The Product Coalition

MARCH 7, 2023

If all you do is listen to your users without a plan or a decision making framework, you might walk away with no insights or the wrong insights. When I decide ahead of time what the goal of my research is, I clarify the most important insight I need to gather, as I’m usually trying to learn many things in any given interview.

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User Testing Customer Feedback Customer Experience Data Visualization 120

Userpilot

JUNE 20, 2023

We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? She believes that product people have dynamic skills. Communication.

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User Testing Product Research Customer Feedback Customer Experience 216

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. The three-step process of a UX Audit involves research, evaluation, and execution. As new technologies emerge, so do new best practices for designing and coding websites.

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Reporting Tools Research Software Data Visualization Feedback Software 52

ProductPlan

DECEMBER 21, 2020

Whether it’s a new car, ERP software, or a timeshare, they’re doing most of the talking. They’re actively seeking a solution, shopping around to explore their options, doing their own research, and ultimately experiencing the product before they ever plunk down their credit card or issue a purchase order. The buyer has changed.

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Usersnap

NOVEMBER 10, 2023

Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided. While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations. Consider you are presenting your product’s roadmap at your annual town hall.

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The Product Guy

OCTOBER 9, 2018

This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. Vikas was able to provide me with a framework for developing product strategy, which ultimately revolves around answering the fundamental question of “how do we win?” Where do we play? How do we win?

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Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Amplitude

DECEMBER 18, 2020

Adience’s research highlights the power of product analytics. It is a framework for putting your customers at the core of your business by looking at behavioral data, identifying high-value opportunities, and creating impactful experiences. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Mind the Product

NOVEMBER 14, 2017

Let me clarify that by channel partner I mean a large ecosystem of value added resellers (VARs), solution providers, service providers/managed service providers and systems integrators (SIs). The key question here is what product, solution or toolset is missing from the new service delivery method?

Technical Review 75

Technical Review Systems Review Analytic Tools Research Software 75

The Product Coalition

SEPTEMBER 2, 2022

The series of choices following a framework = the product strategy. As I considered the merits of each possible option to build a user base, I weighed them against the product strategy framework, the pros/cons, coherence, and value. Third, can I differentiate enough to generate revenue at our target margin? new revenue?

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Product Strategy Strategy User Testing Weak Development Team 123

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. To help with that, we came up with “the researchers’ point of view” and put the challenges and our recommendations on the product life cycle. Why do we use product stages? Development.

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Product Research User Testing Development Customer Experience 109

The Product Coalition

FEBRUARY 20, 2018

Product managers are typically found at companies that are building products or technology for customers. The position includes marketing, forecasting, and profit and loss (P&L) responsibilities. The position includes marketing, forecasting, and profit and loss (P&L) responsibilities.

Research Software 68

Research Software Product Management Product Manager User Testing 68

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology. The Nook failed to: Focus on differentiation in the space. Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mind the Product

JANUARY 17, 2018

For example, if they are building an online education platform, they may define the ideal key behavior in concrete terms like, “Add online course schedule to their calendar, right after signing up for the course” or “Get to min 30 or 40 in their first online course.”. A Good Behavioral Product Manager Reviews Existing Research.

Data Visualization 117

Data Visualization Product Management Product Manager User Testing 117

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Organisations that do consider innovation tend to focus on new technological gambles that are dubbed to be ‘innovative’ but fail to deliver a commercial return. These new solutions can change the way we live our lives.

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Product Management Product Manager User Testing Weak Development Team 52

Userpilot

JANUARY 21, 2021

Product Manager is the JOB title ” ( Melissa Perri , CEO of Produx Labs) A smaller organization may not need two distinct roles and the duties of both the PM and the PO will usually fall under the ‘Product Manager’. .” – says Yazan Sehwail, Product Manager and CEO of Userpilot , a product adoption platform for product teams.

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

Userpilot

MAY 23, 2024

To successfully compete in saturated SaaS niches, having a robust product isn't enough. Excellent customer experience can differentiate you from competitors and enhance customer satisfaction , loyalty, retention, and advocacy. Collect customer feedback regularly through in-app surveys to track sentiment and identify unmet needs.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

UX Planet

FEBRUARY 21, 2024

I’m sharing my insights and surprising parallels that I encountered during the courses on Systemic Design and Designing Resilient Regenerative Systems. It was a really insightful and encouraging journey through complex systems! Systemic design I’ll not go into details on what systemic design is.

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Research Software Feedback Software Government Differentiation 71

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

Data Visualization 274

Data Visualization Product Research Analytic Tools Research Software 274