Pragmatic Marketing

MAY 25, 2020

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier. For example, a CIO might become risk averse and not want to risk their purchase decision on a bleeding-edge technology.

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Pragmatic Marketing

MAY 25, 2020

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier. For example, a CIO might become risk averse and not want to risk their purchase decision on a bleeding-edge technology.

Framework 91

Framework Government Entertainment Consulting 91

Product Innovation Educators

APRIL 11, 2022

Mainstream strategy includes Porter’s five forces, low cost differentiation, and Clay Christensen’s work on being more sensitive to substitute threats. It’s getting harder to stretch those frameworks that were built for a world well-defined by industry into the world we face today.

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Strategy Automotive Research Software Product Strategy 91

Product Management University

APRIL 8, 2024

Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. It doesn’t make much sense for anyone else to own it because it becomes disconnected from the products, and that’s exactly what you don’t want.

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Leadership Marketing Product Management Product Manager 147

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). Marketing Success Through Differentiation?—?of Sources: (1) Levitt, Theodore. of Anything.

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User Testing Research Software User Friction Customer Experience 129

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

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Research Software Analytic Tools Feedback Software User Testing 104

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). That sounds a lot like a tool that would be incredibly good at identifying a clever strategy. .”

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Data Visualization ChatGPT Research Software Product Management 120

ProductPlan

JUNE 1, 2023

They could be inspired by new technology, a new business model gaining traction, or a competitor’s differentiating capabilities. Whatever it is, these power brokers get it in their heads that THIS is the game-changing addition the product needs. Using prioritization frameworks eliminates these isolated judgment calls.

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User Testing User Friction Development Team Review Reporting Tools 83

Mind the Product

DECEMBER 18, 2019

At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. Mixing the words, key responsibilities across companies started to emerge: Define product vision and strategy.

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Weak Development Team Feedback Software Research Software Development 108

Intercom, Inc.

JULY 15, 2021

I spent around 13 years or so there and got a chance to work on a gamut of products, all the way from really technology-oriented products and users, like databases and application servers, to the other end of the spectrum, like cell service apps for salespeople to put in their contact information. . Fergal: Cool.

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Research Software Feedback Software Reporting Tools User Testing 245

Department of Product

AUGUST 22, 2022

With that, we had a little discussion about what the best places for a product leader to focus on might be in the early days after joining a company – and how a leader in product might be able to conduct a ‘Product Health Check’. Which leads us nicely onto our final product health check marker: strategic health.

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User Testing Feedback Software Customer Experience Product Research 52

Amplitude

DECEMBER 18, 2020

This blog post introduces some of those ideas, so you can learn more about the world of product analytics and how it creates value for your customers and your business. What Is Product Analytics? At its core, product analytics is the process you use for understanding how customers engage with your digital product or service.

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Data Visualization Analytic Tools User Testing Product Research 116

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

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Data Visualization Product Research User Testing Reporting Tools 217

Mind the Product

SEPTEMBER 25, 2017

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. This makes everything seamless for your users, supporting advanced requirements such as multi-tenancy and single sign-on. Conclusion.

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Embedded Analytics Data Visualization Analytic Tools Reporting Tools 87

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Organisations that do consider innovation tend to focus on new technological gambles that are dubbed to be ‘innovative’ but fail to deliver a commercial return.

Product Management 52

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The Product Coalition

MARCH 23, 2022

We entered a working partnership with a technology provider that had the right economic incentives given this solution, delivered differentiation beyond the current offering, and had the potential to expand their customer base (a win-win, which is critical from a Transaction-Cost-Economics perspective).

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Startups Fractional CTO Technical Review Software Review 126

Department of Product

JULY 29, 2022

The product strategy was to drastically reduce the weight of the vehicle to reduce the material and battery requirements. Arcimoto announced in January 2021 it was acquiring the Tilting Motor Works in Eugene, OR to use its patented tilting trike technology for new products focused on micromobility.

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Positioning Feedback Software Product Management Product Manager 52

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever. They’re addictive.

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Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Coalition

JANUARY 3, 2020

The Hard Thing About Hard Things) At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. Product manager motto?—?Dan What do I mean by politics? Ben Horowitz?—?The

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The Product Coalition

FEBRUARY 4, 2020

These are the things that will differentiate you from your competition. As time goes along, you may find that features which used to be delighters move down closer towards ‘Basic Features’ as technology catches up and customers have come to expect them, so it’s important to reassess periodically. Knowing which model to use is tough!

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Customer Experience Product Management Product Manager Technical Review 78

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

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Research Software Feedback Software Analytic Tools User Testing 40

PMLesson's Ace the PM Interview

APRIL 25, 2022

Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology. What is a great product that is not being marketed well? The Nook failed to: Focus on differentiation in the space. How would you measure the success of a go-to-market strategy?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Department of Product

AUGUST 2, 2020

If you’re aiming to launch a new product in the B2B space your vocabulary may need to alter slightly to cater to a different audience. What’s the business strategy and what’s the product strategy? What role can content play in helping the product achieve its goals? Sign up for the weekly Product Briefing.

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Feedback Software Strategy Onboarding KPIs User Testing 52

The Product Coalition

JANUARY 26, 2021

Those are the differentiators.” — Dan Pink, Atlassian interview By painting a picture of a world that had transitioned to sustainable energy, Musk was giving his employees a unified sense of meaning, reinforcing what sits at the centre of providing purpose? After exploration, testing and iteration, we arrived at the Product Vision Sprint ?—?a

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Vision Product Research User Testing Workshop 183

ProductBoard

DECEMBER 4, 2017

In this climate of rapid change, heightened competition and customer expectations, the role of the product manager — your role — has to keep up with the times. Product Management Is Stuck In The Past Technology has changed a lot in the past few decades, and with it people have changed as well. The issue here is that it hasn’t.

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Feedback Software Research Software Reporting Tools User Testing 45

Roadmunk

AUGUST 10, 2017

How does SaaS product management differ from traditional software product management? The nature of SaaS implies that your customer is constantly re-evaluating your product—weekly, monthly, or yearly. And for a PM, differentiation becomes more critical. SaaS or traditional, any product manager can benefit from a roadmap.

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Research Software Product Management Product Manager Data Visualization 73

The Product Coalition

MARCH 21, 2018

Understand the technical architecture for the product : Get an engineer to sit down with you and explain how the product works under the hood and which major technologies and frameworks have been used. product strategy decks, go to market plans, monitoring dashboards / decks etc.

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User Testing Technical Advisors Research Software Feedback Software 60

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” And also stay closely connected with UX and technology trends.

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Research Software Analytic Tools Transportation Feedback Software 62

Product Talk

FEBRUARY 8, 2017

The Evolution of Modern Product Discovery [4:15]. The Jobs-To-Be-Done Framework: Clayton Christensen and Anthony Ulwick [10:42]. The Goal of Modern Product Discovery [14:27]. Finding Your MVP.Introduction to Product Discovery. Jobs-to-be-Done Framework. The Rise of Modern Product Discovery. Design Sprints.

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