The Product Guy

FEBRUARY 18, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Dear Strategy

AUGUST 27, 2018

This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level.

Strategy 53

Strategy Outbound Inbound Marketing 53

The Product Guy

MARCH 2, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. James builds products and services which delight customers and differentiate companies.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

FEBRUARY 2, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Dan Mason Head of Product, People Magazine.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

NOVEMBER 21, 2019

Then, armed with these insights, you can create an empathetic, data-driven customer journey that helps your customers achieve their vision of success. I really recommend it, because the biggest differentiator we saw is that in a persona-driven world, you’re really thinking about that fictional character.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

Roman Pichler

MAY 10, 2017

Leadership skills enable you to effectively guide the development team and lead the stakeholders, create an inspiring vision , and reach sustainable agreements , to name just a few. Here are some of the questions it asks you: Do you know how to formulate an inspiring vision for a product? Test competing offerings.

Product Management 163

Product Management Product Manager User Testing Data Visualization 163

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. The closest thing is browsing a magazine, which are monthly subscriptions.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Business of Software Conference

OCTOBER 23, 2019

It’s biased by recency – the guy I talked to yesterday or the magazine article I just read. And the ideal product covers all of the basic expectations and has at least one delighter, one differentiator. Somehow our gut has gotten us where we are. But in fact our gut is really very biased by a lot of things.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

Business of Software Conference

JANUARY 16, 2020

It’s not your vision in the market. But what I learned after doing this literally like nine thousand times is if you start anywhere you will generally end up with neat positioning that isn’t necessarily differentiated and if you want positioning that wins in a market you have to show how you’re different than everyone else.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108