PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

DECEMBER 17, 2020

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Benefits of product positioning.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Ask Questions. Ask open-ended questions.

Demo 130

Demo B2B User Friction Customer Experience 130

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. People tend to give very positive answers, regardless of whether it’s true.

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Identify customer problems, communicate how your products or services solve those problems, then articulate the benefits.) It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Userpilot

JANUARY 30, 2023

Offering educational webinars showcasing the value of your product, like Userpilot. Providing live demos that include proper training for users and make the product stand out, like Airfocus. Giving access to premium features during the free trials so users can experience the full potential of your product, like Toggl.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. What they’re doing is they’re teaching for differentiation.

Research Software 64

Research Software User Testing Positioning Product Research 64

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. Working as a marketer had its ups and downs, counting many successful collaborations while others failed completely. What an in-depth audit can reveal about your product.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

BrainMates

MAY 28, 2019

Product Strategy and Lifecycle Management : how to monitor and increase the return on investment after launch, including: Product performance : to monitor leading indicators to ensure the business gets benefits from the customer experience with the product. The 10 steps we followed to embed the Product Management framework.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. Lackluster sales and/or poor adoption shouldn’t come as a surprise.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Ali: I’m a product marketer.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Actuation Consulting

MARCH 28, 2018

Some commonly used criteria are: Is the market attractive? Is it a good time to enter the market? What’s the market’s potential value? Can you differentiate your product from others out there? Does the proposed product align with your company’s goals and objectives? Can you be competitive? Looking Forward.

Construction 40

Construction Differentiation Consulting Customer Experience 40

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

The Product Guy

SEPTEMBER 27, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. Des: I think there’s an interesting piece I observed at a lot of startups that I chat to, and I see it in Intercom from time to time too, the idea that any positive investment is, in some sense, a good investment.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Guy

JANUARY 5, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Intercom, Inc.

DECEMBER 13, 2018

John: Julien, you’ve been at Facebook for around eight years in a variety of different roles; could you give us a b of background on how you got to your current position? What’s your differentiator? John: Is there something about the products that gets that usage on day one? There’s no training needed.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

The Product Guy

FEBRUARY 2, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

FEBRUARY 22, 2024

You’ll also need to hire the right individuals for your customer support team and invest in training them and providing them with the tools for success. Customer loyalty : Good support fosters positive customer relationships, which encourages customers to stick around and pay for your product.

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. That’s something where my PMs are not super trained right now. Teresa: Okay. Yes, great. Is that fair? Stephanie: I am.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

Product Management University

AUGUST 5, 2019

Market Positioning. This is where portfolio product management pays exponentially bigger dividends because most of the work is already done. Product marketing loves this! Each release further reinforces the product goals, and by default, the portfolio vision. Sales Training. Portfolio Value Theme.

B2B 100

B2B Sales Training Product Management Product Manager 100

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Business of Software Conference

FEBRUARY 16, 2021

So, while he’s quote unquote, London, he’s probably an hour away on the train. 15:53 James Avery, Kevel: Yeah, so we we’ve usually been about half and half when we look at like product engineering, and then sales, marketing operations. April Dunford Positioning BoS USA. Um, what was that?

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. This isn’t about team productivity mind you, but individual product managers productivity.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170