Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

The Product Coalition

FEBRUARY 25, 2024

Key Feature Additions and Design Changes: Riding the Wave of Digital Disruption As the internet became increasingly pervasive, Netflix recognized the potential of streaming technology to revolutionize how people consume content. At that time, Netflix’s subscription plans cost $16.99

Analytic Tools 102

Analytic Tools Entertainment Customer Experience Data Visualization 102

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. A market strategy does just that. The Bottom Line on Market Strategy vs. Product Strategies Here’s the bottom line.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

The Product Coalition

AUGUST 3, 2023

Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 126

Vision Product Research User Testing Roadmap 126

Johanna Rothman

MARCH 14, 2024

That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. Worse, many staff jobs are commodity positions. Tools and technology: Operating systems, languages, anything specifically technical.

User Testing 100

User Testing Agile Banking Consulting 100

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Pepper in some competitive differentiation.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. This trend shows no signs of slowing down.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Haines-Group

SEPTEMBER 19, 2023

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. Defining “MVP” Start with Positioning. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? Proceed to Messaging.

User Testing 78

User Testing Product Research Differentiation Construction 78

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Userpilot

SEPTEMBER 14, 2023

Product marketing managers develop product positioning , messaging , and differentiation strategies. AI product managers manage the implementation of AI technologies into software products. There are different seniority levels of product managers, spanning from entry-level positions to executive ones.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? What architecture patterns and technologies may be used? The world doesn’t stand still: Markets and technologies change, competitors improve their products, and new market entrants may appear.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. 1 – Positioning is the difference between ‘So?’ Positioning changed the ‘So?’

Positioning 56

Positioning Books User Testing Weak Development Team 56

Dear Strategy

OCTOBER 15, 2018

With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space. Now, that’s not to say that features aren’t important.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Product positioning statement template. What are the responsibilities of a product marketing manager?

Product Research 92

Product Research User Testing Research Software Feedback Software 92

Intercom, Inc.

FEBRUARY 6, 2020

Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. When a new technology launches, the company’s community of instructors typically publishes a course on it, either months in advance or on the day of.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Do you have a custom algorithm or other technology? Do you have a name, a logo, and have you thought about brand positioning? How do you measure success? Who are your big competitors? What are some sites or companies in the same space? What is different, special here? will you leverage?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

JANUARY 15, 2024

Creating a positive fintech customer experience for every lead who walks through the door of financial institutions is easier said than done. TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions.

Analytic Tools 85

Analytic Tools Feedback Software Reporting Tools Data Visualization 85

Valerian Tech

MAY 30, 2023

By optimizing website performance, businesses can provide a positive user experience, reduce bounce rates, and increase engagement, ultimately driving higher conversions and customer satisfaction. Competing and Differentiating in the Market In a crowded e-commerce market, standing out from competitors is crucial.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . Follow the PPP hierarchy: First solve positioning, then packaging, then pricing.

Product Research 80

Product Research Differentiation Customer Feedback Data Visualization 80

The Product Coalition

MARCH 9, 2022

So how to differentiate your restaurant from others? Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views. This restaurant branding plan might include defining, positioning, being consistent, and telling the story. It is a challenging question.

Branding 159

Branding Strategy Feedback Software Research Software 159

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software User Friction White Paper 91

Product Management University

JULY 7, 2020

B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. There’s still a huge disconnect between our company value story and the positioning of each product.

B2B 165

B2B Marketing Product Management Product Manager 165

BrainMates

JULY 23, 2023

But the changes that are now visible on the horizon, driven by the sudden emergence of functional AI tools, are difficult to comprehend even for product leaders who have become accustomed to rapid technological change. As all software becomes essentially free, product differentiation will become a matter of choice.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Userpilot

JANUARY 16, 2024

Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Consider some other helpful prompts to drive the ideation process: How can emerging technologies like AI, blockchain, or augmented reality be applied to create new products or improve existing ones?

ChatGPT 97

ChatGPT Data Visualization Onboarding KPIs Research Software 97

The Product Coalition

AUGUST 12, 2023

Conclusion: Embrace the Gestalt Advantage UI and UX design holds the potential to differentiate our products in a crowded market. In the pursuit of crafting exceptional products, let us remember that design is not just about aesthetics — it’s about enhancing user satisfaction, building lasting connections, and leaving a positive impact.

Product Management 114

Product Management Product Manager User Friction Management 114

Userpilot

NOVEMBER 23, 2023

Training your own model requires access to data and technical resources but could be a true differentiator in the market. Positive and negative feedback shows the AI what kind of output you expect and helps make better decisions in the future. However, it won’t be enough to differentiate your product from the competition.

Data Visualization 103

Data Visualization Feedback Software Analytic Tools Reporting Tools 103

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

JULY 28, 2022

Growth is arguably the most defining and sought-after trait of technology companies. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn. However, growth is seldom linear, as is all too clear in the current economic climate.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

JANUARY 12, 2022

Innovation & technology: B est-of-breed is the way to outperform competitors. In other words, technology is the backbone of innovation. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases. Hence, innovation is an important factor to drive product-led growth.

Research Software 160

Research Software Technical Review Strategy Product Research 160

Valerian Tech

JUNE 26, 2023

Overcoming the common problems within these areas allows fintech companies to optimize their path to sustainable growth and market dominance in the dynamic financial technology landscape. Demonstrating a commitment to protecting sensitive financial and personal information can differentiate a fintech company from competitors.

Feedback Software 52

Feedback Software User Testing User Friction Customer Feedback 52

Intercom, Inc.

JUNE 8, 2021

and collect positive reviews from our customers,” says Vlada Masevich, Head of Customer Success at Survicate. Conversational support positively impacts your whole business. Less than half (46%) of support decision-makers believe they can deliver personalized customer support at scale with their current technology stack.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . Follow the PPP hierarchy: First solve positioning, then packaging, then pricing.

Product Research 62

Product Research Differentiation Customer Feedback Data Visualization 62

Intercom, Inc.

JUNE 14, 2022

Customer relationship management involves leveraging the right technologies to properly meet your customers’ and prospects’ needs. Therefore, companies that build affiliation, trust, and an emotional connection with consumers can increase sales, decrease churn, and differentiate themselves in the market.

Reporting Tools 118

Reporting Tools Feedback Software Data Visualization User Testing 118

Intercom, Inc.

FEBRUARY 9, 2021

With customer experience rapidly becoming a key differentiator , resulting in increased consumer loyalty, more revenue, and greater cost savings, it’s more important than ever to stand out or lose out. And if their support expectations aren’t met? So how do you begin to close that gap and deliver world-class customer support at scale?

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222