Roman Pichler
JULY 9, 2019
Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Determine which assets are actual products —value creating vehicles that offer a tangible benefit or address a real problem for a group of people, while at the same time deliver specific business benefits, such as generating revenue directly or indirectly, reducing cost, or increasing brand equity.
Userzoom
JULY 9, 2019
How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form. VS. Vertical form. Their aim was to increase submissions on their forms, and by making this small change they certainly managed it – by a huge 52%.
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Intercom, Inc.
JULY 9, 2019
In 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. This creates interest in the benefits of a product or service. The customer decides to buy the product.
Roman Pichler
JULY 9, 2019
Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Determine which assets are actual products —value creating vehicles that offer a tangible benefit or address a real problem for a group of people, while at the same time deliver specific business benefits, such as generating revenue directly or indirectly, reducing cost, or increasing brand equity.
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Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format. To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.
Mind the Product
JULY 9, 2019
What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists. In this post I examine the way I think about the path: what has worked for me and helped me grow as a product manager and decision maker. Let’s go back 50 years. The US is actively involved in the Space Race with the Soviet Union, and NASA starts an ambitious project: developing a spacecraft to land on the Moon.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
JULY 9, 2019
After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it. Quote of the Episode. [The definition of product-market fit:] When customers agree that your product creates enough value for them relative to the other options that are ava
UX Studio
JULY 9, 2019
Ever wonder about the difference between leadership and management? This article shares essential leadership qualities. Also, we’ll give some examples of what leadership on a UX team looks like. What does leadership involve? Leadership means you know where you’re going and have the ability, skills and qualities to take people in the same direction.
freshtrax
JULY 9, 2019
With the peak of globalization exemplified by the multifaceted and interconnected tech industry, the translation and localization of products and services are key to expanding a business. Both small and large companies are finding it more and more necessary to create internationalized services in order to economically compete. But knowing what to translate and what not can be tricky for someone without the proper understanding of locales.
The Product Coalition
JULY 9, 2019
A successful redesign of an application isn’t just about looking at the user interface and changing the look of some fields and buttons. If you want to achieve quantifiable results that will have real business impact, you need to look beyond the top level skin of the platform. The User Experience (UX) process uses research and insights to make informed changes to what, how and when information is presented on screen.
Speaker: Anne Steiner and David Laribee
As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.
ProductPlan
JULY 9, 2019
I recently attended a presentation by Benjamin Evans, Inclusive Design Lead at Airbnb, on product accessibility and his experience with designing for inclusion. It really got me thinking about how we build products in tech and the inherent biases in product management. In an environment that prizes “minimum viability” and “failing fast” there’s seldom much of an appetite for slowing down the parade of new features and functionality to prioritize product accessibility.
The Product Coalition
JULY 9, 2019
Knowing the widespread use of mobile devices, if your business doesn’t have an app, it really needs one. It is the easiest way to engage your customers and also attract new ones. With the help of an app, you can also promote your product, earn revenue by in-app ads or purchases and much more. With the many benefits, it offers, creating a mobile app is crucial for your business in 2019.
Gainsight
JULY 9, 2019
It’s basically the holy grail of subscription business: how can you accurately and scientifically predict whether a customer is going to renew or not? Seeing the future of your revenue base gives you the ability to better forecast your financials, take action on risky renewals, and—you probably don’t need me to convince you how incredibly gamechanging it would be to pull up a dashboard with a clear likelihood-to-renew score.
nulab
JULY 9, 2019
1. Map out a path to your team’s overarching goal. Most people are visual thinkers. That means visualizing how you plan to achieve your goals can help you spot valuable opportunities and avoid overlooking critical risks. Visualize how each of your team’s initiatives will serve your overarching team goals to quickly spot overlaps and gaps in your plan and to inspire new ideas.
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
Johanna Rothman
JULY 9, 2019
I've led various project kickoffs over the years. Back in the closer-to-waterfall days, we had to introduce ourselves to each other. We could then move to the project purpose and release criteria. Now that agile teams stay together, we can change the kickoff to more project-specific work. I wrote an article several years ago, Keys to Chartering an Agile Project.
ProductBoard
JULY 9, 2019
productboard’s product hierarchy allows you to easily capture and organize all your ideas from large to small. As Customer Success Manager, customers often ask me about the best way to structure their product hierarchies within productboard. While the right answer often depends on each team’s unique product development process, I want to share a fundamental framework that is universally.
UXCam Bluespace
JULY 9, 2019
The following Product Management Statistics open your eyes about the conceptions and misconceptions of product management.
Arkenea
JULY 9, 2019
Hiring talented developers for your startup is something the founders reportedly find tougher than raising finances for their business. In today’s tech-driven world, sourcing and hiring the right tech talent for your team is a huge challenge. In a world that increasingly runs on code, developers definitely rule. The tech giants like Google, Facebook and […].
Speaker: David Bard, Principal at VP Product Coaching
In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.
Qlik
JULY 9, 2019
Picking up with my conversation with Dana Gardner in my last post, I wanted to discuss how we are leveraging data to embark on new ways to augment intelligence in more collaborative ways across the enterprise to define a complete DataOps strategy.
Nulab
JULY 9, 2019
In 2016, over 1 in 3 employees in the U.S. were millennials, the most represented generation in the labor force. By 2020, millennials are expected to account for half of the U.S. workforce, and by 2025, 75% of the global workforce. . Millennials are already making waves, but analysts say there’s one thing they prize above all else when job searching: an influential company culture.
Centercode
JULY 9, 2019
Technology isn’t the only thing that’s evolving. Customer expectations for product functionality – and how quickly issues are resolved when they don’t meet expectations – have increased considerably in the past 20 years. To keep products evolving at the speed of their customers’ lives, software teams have adopted agile development practices.
UserTesting
JULY 9, 2019
Recently we launched Enhanced Metrics — visualizations of behavioral data that give customers even more information at a glance and support fast discovery of critical insights. Since the release, we’ve been pleased to see customers trying out the new feature … The post How we’re leveraging customer insight to improve Enhanced Metrics appeared first on UserTesting Blog.
Speaker: Margaret-Ann Seger, Head of Product, Statsig
Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating
Userzoom
JULY 9, 2019
How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form. VS. Vertical form. Their aim was to increase submissions on their forms, and by making this small change they certainly managed it – by a huge 52%.
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