Sat.Jul 23, 2022 - Fri.Jul 29, 2022

article thumbnail

Product Lifecycle Marketing 101: What Is It, the 5 Stages, and Marketing Strategies for Each Stage

Userpilot

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. In this article, we will be covering everything you need to know about the product life cycle.

article thumbnail

Whatchu Know About Me: What Is a Digital Identity

The Product Coalition

Digital identities are hard to establish and even harder to secure. They have taken over physical verification, and they go beyond the digital ecosystem. Photo by Kyle Glenn on Unsplash There is a need to establish digital identities that mirror real life, so, let’s go about breaking down how technology can answer who you are and how can you be trusted.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Growth is arguably the most defining and sought-after trait of technology companies. Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. However, growth is seldom linear, as is all too clear in the current economic climate. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn.

article thumbnail

Beyond Amazon.com: Amazon-as-a-Service

Mind the Product

Amazon recently announced a "Buy with Prime" option that will allow Amazon's prime members to purchase off Amazon's website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? [.] Read more » The post Beyond Amazon.com: Amazon-as-a-Service appeared first on Mind the Product.

Strategy 157
article thumbnail

Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

article thumbnail

“A Working Request Process Should End in YES” (aka Incompatible Worldviews)

Mironov Consulting

Apologizing in advance: I’m intentionally exaggerating the differences between two broad corporate groups: wildly oversimplified roles and attitudes and reward systems.  Each group does something irreplaceable. Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior.

More Trending

article thumbnail

Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement.

article thumbnail

World Product Day 2022: Product insights from around the globe

Mind the Product

On Tuesday 19th July 2022, the global product community came together to celebrate World Product Day. A lot of fun was had, many insights were shared, and a huge amount of learnings were posted online for us all to improve our product crafts together. Here are some of the highlights from the day, including talks [.] Read more » The post World Product Day 2022: Product insights from around the globe appeared first on Mind the Product.

151
151
article thumbnail

Dance of Product

The Product Guy

Getting the team to work in a more process orientated way can be a magical and mysterious dance. Watch and learn more from product management expert, Benny Reich.

article thumbnail

Objectives and Key Results (OKRs): Rewarding Effort over Outcomes

The Product Coalition

Ever since OKRs have been popularized we have seen a movement of measuring “outcomes over output.” That needs to be challenged. Continue reading on Product Coalition ».

article thumbnail

Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

article thumbnail

What is customer success?

Intercom, Inc.

Customer success is a business effort to help your customers achieve their objectives. . As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . Often, this means anticipating your customers’ needs and wants, and taking proactive steps to outperform their expectations. .

article thumbnail

July’s top product management content

Mind the Product

Despite the memories of our previous #mtpcon are slowly fading and #mtpcon London being so close yet so far, this hasn’t limited the high-quality pieces of content that we saw in the month of July. Here were the most popular pieces of Insider content on Mind the Product for the month! [.] Read more » The post July’s top product management content appeared first on Mind the Product.

article thumbnail

Usability Testing Best Practices

UserInterviews

Straight from our internal UX research playbook: A quick guide to conducting usability tests to help answer the question “can people actually use this thing?

Testing 134
article thumbnail

Want to make your digital transformation project successful? Here are 3 things that work.

The Product Coalition

Firstly, what do I mean by ‘digital transformation’ ? Digital transformations aim to leverage technology and improve time to market, responsiveness to customer feedback and make business processes more efficient. No doubt you’ll have been involved in one such project, or heard war stories about them. These programmes of work usually involve big architectural and operational changes, a timeline that spans at least a year, a small army of people and give or take a few million.

article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

4 ways your support team can boost efficiency and do more with less

Intercom, Inc.

In uncertain economic times, it’s even more important to build a strong, resilient business. And the key to business resilience in 2022? Excellent customer experience. Recent research from Harvard Business Review Analytic Services reveals that 88% of survey respondents believe that customer engagement has a significant impact on their organization’s bottom line.

article thumbnail

SUNDAY REWIND: The biggest challenge for product managers?

Mind the Product

What is your biggest challenge as a product manager? The million-dollar question had Christian Bonilla thinking. He, therefore, decided to publish his key findings and his thoughts on this matter, which is what we’ll be delving into for this Sunday Rewind episode. [.] Read more » The post SUNDAY REWIND: The biggest challenge for product managers?

article thumbnail

Keep track of innovations in digital banking

Roy Madden

Market Intelligence. With Feedly’s new Neobanks AI model, you can effortlessly keep up with the growth and strategies of the world’s top 350 neobanks. The new Feedly Neobanks Leo Concept is a handy list of the top 350 digital banks. This new Machine Learning model will help you: Track new trends and innovations across fintech Spot new investment opportunities Discover potential partners to work with.

Banking 110
article thumbnail

Execution: Don’t Mistake Motion for Progress

The Product Coalition

Let’s discuss frameworks and successful strategists in order to optimize our capabilities to get sh!t done. Operation Overlord (Allied invasion of Normandy), a masterful example of excellent execution. Execution is strategy’s less sexy, but equally important conjoined twin; it is the yin to strategy’s yang; neither can survive without the other. So why is it that strategy receives so much more love from business leaders and authors?

Framework 121
article thumbnail

Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

article thumbnail

What is customer activation?

Intercom, Inc.

Customer activation is the process of motivating prospects or customers to take the next step in the customer journey or customer lifecycle. This is sometimes referred to as user activation. Whether interacting with new customers or helping to re-engage dormant ones, customer activation is a crucial initiative designed to help people get the most value out of your business. .

article thumbnail

The Critical Startup Skills You Might Be Overlooking — And How to Bring Them Into Focus

First Round Review

We’ve combed the extensive Review archives for tactical guidance from some of the sharpest folks we know on how to get better at specific startup skills you’re probably discounting. Leaders like Annie Duke, Liz Fosslien, Brie Wolfson and more share tactical ideas for putting more focus onto the critical development areas you might be overlooking.

article thumbnail

394: How product managers master the art of questions – Tony Poon

Product Innovation Educators

Ask the right questions to uncover your customers’ problems. Today we are talking about one important skill that separates great product managers and innovators from the rest. It is the same skill that separates great leaders from the rest. It is also seen in great friends. What is that skill? I’m going to leave you in suspense for a moment and first introduce our guest.

article thumbnail

The Story Spine: How to Structure Better Product Stories

The Product Coalition

Writing user stories is a good practice, but for articulating business outcomes, they are not enough. Let’s talk about how to share a compelling product narrative. Once upon a time, I thought writing a good set of agile user stories with specific Given/When/Then acceptance criteria was the most important part of a product person’s job. I had recently made the switch from software engineering to product and was committed to spelling out requirements in a user-centric way that engineers could unde

article thumbnail

Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

article thumbnail

What is conversational AI?

Intercom, Inc.

Conversational AI (artificial intelligence) is technology that simulates the experience of person-to-person communication for users, either through text-based or speech-based inputs. The AI component is crucial. Unlike traditional conversational technologies, which deliver pre-written scripts and dialogues to users when prompted by specific keywords, conversational AI recognizes and responds to the content of a user’s query by leveraging two complementary artificial intelligence technologies: na

article thumbnail

4 Keys to Leveling up your Product Leadership

ProductBoard

In our 2021 Product Excellence Report, we found that product leaders are 58% more likely than their teams to report that they have a clear product vision and strategy. How do you get the whole team to think like a product leader, always keeping the product vision and strategy in the back of their mind no matter what it is they’re working on? It takes unique leadership skills that can inspire your.

article thumbnail

What’s a Customer Onboarding Journey Map and How to Create One

Userpilot

Customer onboarding journey maps take the guesswork out of user onboarding. With a detailed journey map, you’ll know best to onboard new users, so they experience value and reach activation quickly. You’ll also easily find friction points and optimize the user experience to drive customer success. This article takes a deep dive into onboarding journey maps.

article thumbnail

What is the Buzz around DAO-Enabled NFT Platforms?

The Product Coalition

As popularity for Non-Fungible Tokens (NFT) continue to rise, let’s talk about decentralized autonomous organisations (DAO). With more people getting involved in NFT trading, their purpose for creating and holding non-fungible tokens will vary, beyond just earning money or staking the NFTs for passive income. NFT holders are making millions of money selling JPEG images, video clips, GIFs and other digital arts in the form of NFTs.

article thumbnail

Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

article thumbnail

What is call deflection?

Intercom, Inc.

Call deflection is a technique used to redirect a portion of your incoming customer service calls to digital support channels in order to reduce the burden on your call center employees. This has benefits for both your customers and your team, helping to alleviate high volumes of calls while allowing customers to reach a solution faster. What does call deflection mean?

article thumbnail

How Business Cases as Experiments Change the Project Portfolio Decisions

Johanna Rothman

My clients all have too much work to do. So they ask the product or project leaders to write a business case for each effort. The clients claim this information helps them decide which work to do and not do. However, everyone knows each business case is at least partially fiction. That's because the writer is supposed to include the estimates of time, cost, and ROI (return on investment).

article thumbnail

Customer Success Journey Map: How to Build One and Drive Success in SaaS

Userpilot

Creating a customer success journey map is necessary for: Creating a customer success strategy. Building customer success playbooks. Measuring success across the buyer journey. Offering the right in-app experiences to engage your customers. This article covers the entire process of creating a customer journey map. So if you’re yet to define one for your SaaS, read this post and get started as soon as possible.