Mind the Product
JULY 21, 2020
All the sexy stories around product management come from startups, or revolve around working like a startup. Working in an enterprise gets much less respect – but being successful in a large firm is no picnic. All the sexy stories around product management come from startups, or revolve around working like a startup.
Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.
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Mind the Product
JANUARY 14, 2019
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.
The Product Guy
JANUARY 27, 2017
In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.
Userpilot
SEPTEMBER 21, 2022
10 Best knowledge base software to educate your customers in 2022. There are also packages for Startups and Non-Governmental Organizations driving valuable social impact. Zoho’s pricing begins at a decent $14 per agent per month, with the enterprise plan priced at $40 per agent per month. Let’s dive in. ” Pricing.
Gainsight
JULY 11, 2023
By Steve Cornwell, July 11, 2023 This morning, we announced that Gainsight acquired Northpass in the most exciting moment in my 20 years of company building and the most defining moment in the history of Digital Customer Education. No platform existed for B2B companies looking to make educational content available to customers.
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Inbound marketing is when you create compelling content that educates and informs your target personas. or doing nothing, is usually the main competitor faced by enterprise sales-people.).
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