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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

In simple words, a digital transformation strategy is a thorough plan for utilizing digital technologies to enhance the physical components of your company, including engineering, production, and service. Involve them in strategy development, gather their input, and address their concerns. Continuous learning Stay ahead of the curve.

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SaaS is Helping to Re-engineer the Caregiving Service in Farming

The Product Coalition

Chris’s team worked for a logistics service that tracked the ocean containers coming in and out of the ports. Their team set up the infrastructure and prepared the environment waiting for prospective accounts, which never came. You can lose your confidence in the product while talking with some of the software developers.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). This framework covers five major questions: What do we aspire to be?

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How to Prepare for an Engineering Manager Interview

PMLesson's Ace the PM Interview

Engineering manager interviews are some of the toughest in the tech industry. Not only do you need to demonstrate your technical prowess and experience with designing complex systems, you also need to showcase your soft skills in people management. Managing Individuals How do you run 1:1s with your team?

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Influencing Without Authority Is All About Aligning Incentives

Split

So, at a previous company, we decided to fix the problem by putting a hard limit on the number of feature flags in the system: we could only have 150 flags in our monolith at any given time. Secondly, it caused teams to start hoarding flags. However, those same engineers will also look for the easiest way to do things.

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Product Requirements: Using a Written or Visual Framework

Mind the Product

Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Eric Ries, in his post “What is customer development? Recently it has become more common to move from only “defining solutions” to also “detailing problems”.

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