Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] Summary of some concepts discussed for product managers. [5:26]

Outbound 75

Outbound Product Management Product Manager Finance 75

Gainsight

MARCH 7, 2022

In fact, Tandon goes one step further: “[The] CS team should be the engine of growth for new products/features.”. We have the Outbound Product Management role, which creates this type of bridge,” said Cesar Castro, a Senior Director of Outbound Product Management. “We

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] Summary of some concepts discussed for product managers. [5:26]

Outbound 62

Outbound Product Management Product Manager Finance 62

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

We talk to Sid Panjwani , an Exponent alumni, on his journey through various internships, spanning Engineering, Growth, and Product Management. I was fortunate to get this - I met one of their software engineers at a hackathon, chatted with him for a few minutes before requesting a mock interview. I found Exponent on ProductHunt.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. The emergence of the product-led growth strategy. To be clear: both of these user acquisition strategies still work in 2021. Source: Kommunicate.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Some Engineering teams are unmotivated, though. Can’t We Just Measure Engineering More Closely? So improving.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Mind the Product

MARCH 7, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. While initial integrations were factored into roadmaps and engineering workload, we were not realistic about what it takes to maintain what we had built. APIs change, improve, and require you to adapt.

Reporting Tools 153

Reporting Tools Data Visualization Customer Experience User Testing 153

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. You started off in engineering, I believe. It’s super important to think early on about what strategy you have. Nico: Exactly.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Bain Public

JANUARY 11, 2022

This includes the BHAG (the big hairy ambitious goals), your value proposition, the product mission as well as its strategy to expand into new markets, innovate or create efficiencies — doing more with less. A pivot shouldn’t impact the company BHAG or product mission, but will directly affect strategies and tactics.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

NOVEMBER 17, 2022

She moved to the US after finishing her engineering degree and worked her way up the ladder, building mobile products across companies such as Reuters and Bloomberg. When an SDR is with someone on the phone, especially outbound, and they are interested in doing a demo, they need to seize the moment. But it was another element to it.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Andrew Chen

JUNE 26, 2017

It used to take a real investment of engineers, data scientists, and know how to be able to create simple graphs like this: Now, it’s pretty much turnkey. Outbound used to be painstaking and manual. Outbound used to be painstaking and manual. You can get this chart from Mixpanel (and may others!)

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Let’s look at it in action. Over to Charlotte.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

The Product Coalition

MARCH 16, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. While initial integrations were factored into roadmaps and engineering workload, we were not realistic about what it takes to maintain what we had built. APIs change, improve, and require you to adapt.

Reporting Tools 63

Reporting Tools Data Visualization Customer Experience User Testing 63

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team. Startup Growth Engines is a collection of blog posts from growthhackers.com. Most can be found at https://growthhackers.com/growth-studies.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. From finance and investment banking to product? That’s interesting.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Userpilot

AUGUST 18, 2024

A well-crafted go-to-market strategy could be your secret weapon. In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products. What is a go-to-market strategy?

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. Is that part of the strategy as well? Align your business strategy around solving problems. However, you might not know how Shakespeare and McDonald’s have also played a role in their story. billion dollars. Short on time? It really worked.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Mironov Consulting

DECEMBER 31, 2017

Hint: this is how engineers would approach prioritization and roadmapping in an unemotional world of perfect information and fully aligned organizational goals. Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. DEVELOPMENT.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. They’re an engineering platform, and I’d always been more on the front end.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. As a Product Manager you are then asked to plan timing, align resources and direct the engineering team to execute.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

ProductBoard

NOVEMBER 15, 2017

With Salesforce for sales, Marketo for marketing, Zendesk for support, JIRA for engineering, and Workday for human resources, it could be lamented that product managers are the last business function to get a dedicated solution of their own. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

APRIL 4, 2019

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. The first stage is building an organic growth engine. Using data to drive outbound sales. We are a very engineering-centric company, so 50% of headcount is always going to be on engineering.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? This is not to say that bottom-up adoption is bad strategy; quite the opposite.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

DECEMBER 3, 2020

Lucas Souza – Engineering Manager. In the first podcast, I chatted with some of our teams from research, engineering, and product management, who translated your feedback into the features and products we built. I’ve been an engineering manager at Intercom for about 2.5 Alex Potrivaev – Senior Product Designer.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Bain Public

JANUARY 10, 2023

Having engineers just releasing features that don't add much value, really bloat the product and doesn't make it as valuable as it could be. The sales team has different working styles than the marketing team who has different working styles than the UX, product and engineering team. The engineers want to work on their pet projects.

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Customer acquisition is a broad term used to define the actions and strategies companies use to attract new customers. Book a demo now to learn more.

Research Software 86

Research Software Feedback Software Analytic Tools User Testing 86

Userpilot

SEPTEMBER 19, 2023

While a product-led growth flywheel and funnel both leverage product usage, there are a few key differences between the two product-led growth strategy frameworks: PLG funnels are almost structurally identical to conventional funnels, except the product experience takes the place of sales and marketing teams. Multiple types. Scalable costs.

Data Visualization 99

Data Visualization Analytic Tools Customer Experience Reporting Tools 99