Mind the Product

MARCH 7, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. While initial integrations were factored into roadmaps and engineering workload, we were not realistic about what it takes to maintain what we had built. APIs change, improve, and require you to adapt.

Reporting Tools 181

Reporting Tools Data Visualization Customer Experience User Testing 181

Userpilot

AUGUST 18, 2024

A well-crafted go-to-market strategy could be your secret weapon. In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products. What is a go-to-market strategy?

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Some Engineering teams are unmotivated, though. Can’t We Just Measure Engineering More Closely? So improving.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Intercom, Inc.

JULY 9, 2020

We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Manager Product Management 60

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Product Innovation Educators

DECEMBER 16, 2024

Requirements Engineering Following roadmap creation, requirements engineering emerges as a crucial activity where product strategy meets technical execution. This activity encompasses business case development, pricing strategies, and ongoing financial validation.

Research Software 104

Research Software Feedback Software User Testing Product Research 104

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] Summary of some concepts discussed for product managers. [5:26]

Outbound 78

Outbound Product Manager Product Management Finance 78

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. You started off in engineering, I believe. It’s super important to think early on about what strategy you have. Nico: Exactly.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

DECEMBER 2, 2019

Engineering). Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. That team would include key folks: developers, designer, architect, test automation engineer, tech docs. Not surprisingly, the general answer is “it depends ” on lots of factors.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Andrew Chen

JUNE 26, 2017

It used to take a real investment of engineers, data scientists, and know how to be able to create simple graphs like this: Now, it’s pretty much turnkey. Outbound used to be painstaking and manual. Outbound used to be painstaking and manual. You can get this chart from Mixpanel (and may others!)

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. The emergence of the product-led growth strategy. To be clear: both of these user acquisition strategies still work in 2021. Source: Kommunicate.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Customer acquisition is a broad term used to define the actions and strategies companies use to attract new customers. Book a demo now to learn more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Intercom, Inc.

JANUARY 11, 2023

And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. When trying to sell to enterprise, take into account all the potential users and stakeholders and create a multithread, go-to-market strategy that aligns with the whole business.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] Summary of some concepts discussed for product managers. [5:26]

Outbound 62

Outbound Product Manager Product Management Finance 62

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. They’re an engineering platform, and I’d always been more on the front end.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Userpilot

SEPTEMBER 19, 2023

While a product-led growth flywheel and funnel both leverage product usage, there are a few key differences between the two product-led growth strategy frameworks: PLG funnels are almost structurally identical to conventional funnels, except the product experience takes the place of sales and marketing teams. Multiple types. Scalable costs.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Mironov Consulting

FEBRUARY 6, 2020

While the Board constantly asks about quarterly sales, that doesn’t help Product and Engineering validate what else customers really need, deliver consistently valuable products, or weigh the impact on the installed base. “Let’s acquire Company X and upsell their product to all of our current customers.” Rarely pays out.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

APRIL 9, 2020

I’m super proud to lead our army of support specialists and support engineers across the world with the help of an amazing management team, which includes Bobby and Ruth. It’s been awesome to see all teams – engineering, sales, marketing – jump in and really appreciate that.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

NOVEMBER 28, 2018

The platform is easy to customize, accessible from almost anywhere, has a robust report engine and offers numerous integrations, including the ability to sync data from tools that don’t talk directly to one another. This is a complete solution for sales teams making outbound calls. Salesforce. Alternative tools that we love.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

We talk to Sid Panjwani , an Exponent alumni, on his journey through various internships, spanning Engineering, Growth, and Product Management. I was fortunate to get this - I met one of their software engineers at a hackathon, chatted with him for a few minutes before requesting a mock interview. I found Exponent on ProductHunt.

Engineering 45

Engineering Feedback Software Product Manager Product Management 45

Mironov Consulting

DECEMBER 31, 2017

Hint: this is how engineers would approach prioritization and roadmapping in an unemotional world of perfect information and fully aligned organizational goals. Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. DEVELOPMENT.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

ProductPlan

MARCH 7, 2019

All of this while aligning the strategy of the executive team with specific product releases and features. Executives want to stay at a high level, with a focus on big features and themes that support the overall corporate strategy. “Engineers need to see evidence for why you see demand for a feature.

Roadmap 84

Roadmap Technical Review Development Team Review Presentation 84

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

NOVEMBER 17, 2022

She moved to the US after finishing her engineering degree and worked her way up the ladder, building mobile products across companies such as Reuters and Bloomberg. When an SDR is with someone on the phone, especially outbound, and they are interested in doing a demo, they need to seize the moment. But it was another element to it.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Andrew Chen

MARCH 18, 2019

Same for social networks before Facebook, or there were more than a dozen investor-backed search engines before Google. – when you’re growing a bit: your lowest paid engineer. – scaling: mid level engineer. Stay outbound. – successful: market for ceo pay. This is pretty great. Thanks Suhail!].

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Bain Public

JANUARY 10, 2023

Having engineers just releasing features that don't add much value, really bloat the product and doesn't make it as valuable as it could be. The sales team has different working styles than the marketing team who has different working styles than the UX, product and engineering team. The engineers want to work on their pet projects.

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Let’s look at it in action. Over to Charlotte.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

The Product Coalition

MARCH 16, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. While initial integrations were factored into roadmaps and engineering workload, we were not realistic about what it takes to maintain what we had built. APIs change, improve, and require you to adapt.

Reporting Tools 64

Reporting Tools Data Visualization Customer Experience User Testing 64