PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Management University

APRIL 8, 2024

Is “comprehensive knowledge of the market” a staple in any other job description? Short of corporate strategy roles, it’s not! It doesn’t make much sense for anyone else to own it because it becomes disconnected from the products, and that’s exactly what you don’t want. That’s the secret to market leadership for the long haul.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Review by First Round

APRIL 1, 2021

Today’s episode is with Tido Carriero, the Chief Product Officer at Segment, a customer data platform which was recently acquired by Twilio. Before that, he built out the engineering teams that worked on the core product and the initial business product at Dropbox.

Engineering 40

Engineering Technical Review User Testing Leadership 40

The Product Coalition

DECEMBER 17, 2023

Photo by Alexei on Pxhere A few months after I joined Twiggle as the VP of Product, the CEO gave me a list of competitors to review. Since we played in the e-commerce search space, the list included almost exclusively e-commerce search engines, and one was a generic search engine that seemed to be a good fit for e-commerce apps.

Technical Review 119

Technical Review Weak Development Team User Testing Systems Review 119

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Because building something that doesn’t sell is 100% waste even if beautifully designed and brilliantly engineered.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mixpanel

OCTOBER 6, 2020

Having received far more questions than she could answer in a single session, Beth is back by popular demand to share her expertise on collaborating closely with product teams and how experience research can influence and advance product strategy. How do you organize and store research data for future product planning?

User Testing 81

User Testing Product Research Customer Experience Research Software 81

Userpilot

AUGUST 29, 2023

Product teams are staffed with various skilled professionals. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. But what’s the difference?

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 91

Customer Experience Feedback Software Analytic Tools Product Research 91

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. I imagine it was something like that: Let’s say that we have an engineer named Sarah. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $192,383/yr.

Research Software 93

Research Software Feedback Software Analytic Tools Onboarding KPIs 93

Dear Strategy

AUGUST 25, 2019

But more than just being a cool sounding phrase (with the definition of “cool,” of course, being relative to the strategy geek that I am), the underlying meaning of these words really do have an important impact on the success or failure of a business. When I started my career back in 1992, I was an engineer for a large power utility.

Product Strategy 40

Product Strategy Strategy Reference Workshop 40

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is  — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.

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Framework User Testing Customer Experience Definition 104

Sachin Rekhi

AUGUST 4, 2021

Or PMs at larger established tech firms might see great PMs at work within their company, but they struggled to reverse engineer just how to recreate their success for themselves. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

MAY 1, 2024

He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar.

Feedback Software 79

Feedback Software Analytic Tools User Testing Customer Feedback 79

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

The Product HQ

APRIL 20, 2024

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. We have some engineering teams that are so high-performing that they put a lot of pressure on PMs saying, ‘What’s next?

Product Research 218

Product Research User Testing Data Visualization Research Software 218

Userpilot

SEPTEMBER 14, 2023

The types of product managers differ in focus and required skills. Data product managers focus on leveraging data for product development. Technical product managers build products with strong technical or engineering elements. Product testing and iterative development. Go-to-market strategy.

Research Software 89

Research Software Analytic Tools Feedback Software Product Research 89

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy.

Data Visualization 85

Data Visualization Product Research User Testing Onboarding KPIs 85

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

JULY 28, 2020

Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need. Upsell Strategy (upgrade, expand, replace) b. Analysis of Share of Voice (how consumers perceive the product) 4.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Mironov Consulting

JULY 28, 2022

The Product/Development side of the organization [product, engineering, design, first-line support, product marketing] deals with cumulative impact across all customers and prospects , including everyone who is still paying to use any version of any products.     Aggregate outcomes.  Total

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

The Product Coalition

OCTOBER 2, 2022

I learned SQL and JavaScript to gain autonomy and engineers’ respect. When I started my career in product I looked up to the Google Product Manager. He had an engineering background and other hard skills. I assumed this is what a great product manager was like. Impatience also creates unstable product strategies.

Product Management 132

Product Management Product Manager Feedback Software User Testing 132

ProductPlan

MARCH 5, 2021

Associate Product Manager. In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

AUGUST 30, 2023

But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years.

Customer Experience 98

Customer Experience User Testing Customer Feedback Research Software 98

ProductPlan

SEPTEMBER 30, 2022

At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it.

Webinar 52

Webinar Software Engineering Management Management 52

The Product Coalition

FEBRUARY 12, 2024

Does it align with how your product will win in the market? For more on the topic strategy, here are two posts to review: Eight core elements of a winning product strategy Essential question that lead to a great product strategy Story —  Stories make the world go round. Are they on board? If not, why?

Technical Review 113

Technical Review User Testing Product Research Customer Feedback 113

Modus Create

FEBRUARY 6, 2023

What is Product Thinking? Product thinking refers to the process of balancing a product’s delivery feasibility, user desirability, and business viability. It’s the how in product strategy and sits at the intersection of business, user, and technology. Product thinking is almost a juggling act.

User Testing 98

User Testing Feedback Software Product Research Customer Experience 98

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

User Testing 162

User Testing Data Visualization Product Management Product Manager 162