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The Top Five Hidden Challenges of Enterprise Product Management

Mind the Product

Product management is a field that continues to evolve from the early days of desktop software to where we are currently. Many companies like Pragmatic, 280 Group offer product management training and even certification. However, translating those [.].

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Product In The Enterprise – Alicia Dixon on The Product Experience

Mind the Product

All the sexy stories around product management come from startups, or revolve around working like a startup. Working in an enterprise gets much less respect – but being successful in a large firm is no picnic. All the sexy stories around product management come from startups, or revolve around working like a startup.

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How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando , these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. The challenge?

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21 Mobile Product Management Resources

Alchemer Mobile

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Product Management: Leading by Trust

Product Management Unpacked

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.