The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Userpilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. The CAC payback period benchmarks may vary, depending on the product as well as your niche.

Feedback Software 94

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 94

The Product Coalition

FEBRUARY 11, 2024

And so, when we were answering RFIs and RFPs (long requirement documents that large enterprises request vendors to fully answer before they start testing their products) there was almost always a question asking whether or not we supported this capability. I wanted to be able to say yes.

Framework 105

Framework User Testing Customer Experience Definition 105

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

FEBRUARY 1, 2022

While the ideal PLG model means no-touch sales (that is, no human interaction happens as part of the sales process and the customer simply purchases the product on their own), many successful PLG companies have sales teams. Large enterprise deals tend to close better when there is a person involved, but we need to understand exactly why.

B2B 157

B2B User Testing Enterprise Demo 157

The Product Coalition

JANUARY 24, 2021

For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year. If you are trying to double down on enterprises, you might want to have a more significant percentage coming from that segment.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

Intercom, Inc.

FEBRUARY 13, 2018

A strong sales and product feedback loop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your product strategy with your addressable market. What does that look like in practice? How is your sales team segmented?

Product Research 192

Product Research Feedback Software User Testing Customer Feedback 192

Gainsight

OCTOBER 12, 2021

It will be the product adventure of a lifetime. We are gearing up to support you in accelerating your product strategies and provide the tools you’ll need to level up your career in product. Supercharge your growth by putting product at the center of your growth strategy. Get in, everyone.

Analytic Tools 52

Analytic Tools Research Software Data Visualization User Testing 52

Mironov Consulting

MARCH 9, 2024

  To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs. There's similar math, though, to translate product capabilities/features into customer money stories. Our execs, stakeholders and other employees are not customers.

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents).

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 141

User Testing Framework B2B Document 141

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

ProductPlan

OCTOBER 6, 2022

So if you are looking to launch a new product or feature, you are prepared with some tips to reduce that blank page anxiety. Start with your company and product mission and vision. To fully realize this and empower product teams to change the world through their products and the people they serve, ProductPlan is more than roadmapping.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Gainsight

JULY 27, 2022

Combined with consumption-based pricing and premium features, PLG lets brands offer a lower-touch model that enables customers to start with a basic version of the product and pay as they grow. It also allows brands to focus sales and success teams on the later stage of the customer journey to drive stickiness and enterprise-grade expansion.

Feedback Software 59

Feedback Software User Testing Customer Experience User Friction 59

The Product Coalition

MARCH 15, 2020

Product strategy, discovery, and delivery: These are the three general dimensions for which product managers are responsible to optimize in a customer-centric organization. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 86

User Testing Feedback Software Analytic Tools Customer Experience 86

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Innovation Product Manager.

Research Software 92

Research Software Analytic Tools Feedback Software Product Research 92

The Product Coalition

SEPTEMBER 19, 2021

When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Make yourself an expert in this area as well.

User Testing 139

User Testing Customer Experience Product Research Startups 139

The Product Guy

SEPTEMBER 27, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Coalition

NOVEMBER 15, 2020

By bringing in new, innovative technology, we can deliver a product that customers are truly happy with. We should sell our product to the largest enterprises out there since they are the only ones who can afford the price we want to charge for it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Leadership 89

Leadership Definition Strategy Roadmap 89

The Product Coalition

FEBRUARY 11, 2023

Typically there are four steps to creating a detailed GTM Strategy. Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Guy

OCTOBER 25, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Mind the Product

JUNE 13, 2018

Joe Leech, Product Strategy Consultant. Joe Leech is a Product Strategy and UX consultant with 14 years experience helping companies and startups with product design, building the right stuff in the right order, and applying psychology in design and user experience. Get your workshop tickets. Leadership Forum.

User Testing 87

User Testing Data Visualization Workshop Product Research 87

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. He has helped many leaders and teams refine their product strategies and shift from being feature-focused to product-led. Product marketing.

Customer Experience 98

Customer Experience User Testing Customer Feedback Research Software 98

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). Instead of being special, it was very specific.

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

The Product Guy

JANUARY 5, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

DECEMBER 11, 2023

For example, you might say something like “we are still crafting our strategy for the next phase, but until we are ready there are two areas that need attention anyway: simplifying our onboarding process and strengthening our security for enterprise readiness.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

The Product Guy

FEBRUARY 18, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Product Innovation Educators

SEPTEMBER 1, 2017

A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position. 4 key principles for enterprise product success. (1)

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

Mironov Consulting

FEBRUARY 1, 2018

Greg Prickril is a software product management consultant, coach and trainer specializing in the intersection of software product management with disciplines such as Scrum, Lean and Design Thinking. He also parachutes into software companies as interim VP Products/CPO to address company-level product/market/leadership issues.

Workshop 56

Workshop Leadership Software Developers Software Development 56

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How to prepare for a user interview, all the way to sharing the results with your team.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121