Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

Roadmap 135

Roadmap Research Software Technical Review User Testing 135

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

The Product Coalition

DECEMBER 13, 2021

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

Framework 148

Framework Startups User Testing Onboarding KPIs 148

ProductPlan

SEPTEMBER 22, 2022

As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Regardless of size and scope, launches always turn out better when you involve the product team. But time and time again, we hear from product teams that they don’t have great visibility into what happens during a launch.

Research Software 52

Research Software Roadmap Product launches User Testing 52

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Unify data and simplify partner integrations with enterprise-class security and reliability. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Research Software 82

Research Software Enterprise User Testing Workshop 82

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Alchemer Mobile

MAY 19, 2021

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Unify data and simplify partner integrations with enterprise-class security and reliability. Mobile in-app feedback tools & solutions.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

The Product Coalition

APRIL 17, 2018

That is the question faced by B2B product leaders Courtesy of Street Smart Product Manager Product roadmaps and I have a complicated relationship. Tweet this ) WHY is our roadmap relationship so complicated? Roadmaps change and evolve frequently. Product roadmaps create a false illusion of future certainty.

Roadmap 68

Roadmap User Testing B2B Feedback Software 68

Bain Public

OCTOBER 19, 2021

I know you’re probably wondering: what does this have to do with your product roadmap strategies ? When it comes to your product, a MOAT is about building defences to break away from the competition. It’s about setting broad goals for your product and defending your company against current or future competitors.

Feedback Software 52

Feedback Software Roadmap Data Visualization Strategy 52

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One  At the end of the quarter, we wonder why so few planned roadmap items were shipped.  Where

Software Review 125

Software Review Customer Experience User Testing Technical Review 125

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Enterprise : Contact for custom pricing.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Reporting Tools 79

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Unify data and simplify partner integrations with enterprise-class security and reliability. Core mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

The Product Coalition

JANUARY 24, 2021

Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be? For example, maybe you want to start selling to larger enterprises.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

ProductPlan

MARCH 16, 2023

Fostering better collaboration It’s all too common to feel siloed, especially when working at an enterprise company or in a highly cross-functional role. Commenting on ProductPlan’s roadmap features, Tiffany W., Commenting on ProductPlan’s roadmap features, Tiffany W., Phillip P.,

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

The Product Guy

MARCH 12, 2020

At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing. We agreed that our number one priority had to be achieving Product/Market Fit. I also re-framed the alignment meetings as “Roadmap” meetings, not “Prioritisation” meetings. Better Products.

User Testing 162

User Testing Customer Experience Framework Product Research 162

Bain Public

JUNE 28, 2019

Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. When sales return with this type of feedback, they set about managing the product. Has the product achieved product-market fit in that segment?

User Testing 40

User Testing B2B Product Marketing Marketing 40

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Roadmap.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Our guest is Ajit Ghuman. Next, we move to packaging. Our guest is Ajit Ghuman.

Product Research 80

Product Research Differentiation Customer Feedback Data Visualization 80

The Product Coalition

MARCH 19, 2023

Even when I created a strategic roadmap, it refined the already existing product and extended it, but it didn’t create a whole new thing. Most product people start at this level. In your first product role, you are most likely to work on an existing product and on relatively small changes.

User Testing 141

User Testing Framework B2B Document 141

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems?

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

Mironov Consulting

NOVEMBER 2, 2018

Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales one-offs. Product companies focus on getting to break-even volume, after which each incremental sale is 90%+ margin. So let’s break this down into: How product/engineering makes roadmap trade-offs.

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108

Intercom, Inc.

JULY 28, 2022

By inviting product teams to sales processes and vice-versa, you’re enriching them with insights that help drive a better experience and a more robust roadmap. Since leaving college, I knew I wanted to work in technology, in a sales or go-to-market position. I started in the days when the internet was still fairly new.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Product Research 87

BrainMates

JULY 23, 2023

The discovery and design phase of product development will consume most, if not all, of the time required to build a new product or feature. With fewer engineering constraints, the speed at which new products can be built will be limited only by the speed of their design. Product roadmaps will become a relic of the past.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52