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Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Product Management University

The Playbook : Keep this in mind when creating presentations for marketing and sales events. Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Atlanta, November 20th.

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Momentum: How Product Managers Can Operate With No Regrets

The Product Coalition

Success engenders confidence and more success for products and, therefore, product managers. Show me a product manager whose latest release is a hit with users and driving the outcomes desired by the company. I will show you that a product manager needs to be more confident.

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Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. This special event will show you how to embrace unconventional metrics to your product's benefit.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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How to Mentor and Manage Your Junior Product Managers?

The Product Coalition

Once you get into a senior product manager role, one of your key responsibilities is to mentor and manage your junior product managers. It’s because I’m on a constant journey and still learning how to mentor and manage junior product managers.