article thumbnail

Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

article thumbnail

How to Navigate a Complex Product Launch

ProductPlan

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Costly Event Marketing Mistakes to Avoid

Pragmatic Marketing

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Promoting products and/or improving sales. Moreover, in corporate events, there are no second chances.

Events 70
article thumbnail

5 Costly Event Marketing Mistakes to Avoid

Pragmatic Marketing

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Promoting products and/or improving sales. Moreover, in corporate events, there are no second chances.

Events 70
article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch.

article thumbnail

7 Product Development Questions to Ask Yourself Before Launch

The Product Coalition

But if you don’t have a history of positive reviews and purchases to back your new product, branding becomes even more critical. Targeted ads, SEO, events, and affiliate marketing partnerships are a few initial tactics to consider before your product launch. Creating a brand guide is a great place to start.

article thumbnail

Overengineering 101: What Is It and How Can Product Managers Avoid It?

Userpilot

To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. Use opportunity solutions trees to align the problems you try to solve with product goals. Longer development cycles Developing unwanted features delays the product launch or the update release.