The Product Coalition

JULY 15, 2022

This is especially important because the entire product development process requires effort from multiple stakeholders, a huge investment of capital, and the time needed to develop these products. This is where frameworks come into the picture. What are the product frameworks? North Star Framework What is it?

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Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. For some, a market means a user or buyer persona.

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The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Photo by Chris Lawton on Unsplash A few years ago, I mentioned to my parents that my car needs cleaning.

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Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

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The Product Coalition

JANUARY 28, 2024

Here’s a three-step approach to ensure products connect with users on a more meaningful level. I’m not talking about the Spotify model for product management, I’m talking about the app itself. Photo by NordWood Themes on Unsplash I have a confession to make: I don’t like Spotify. Stay tuned.

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Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

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The Product Coalition

DECEMBER 13, 2021

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

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Mind the Product

NOVEMBER 13, 2022

This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-market fit. Dan first runs through the five layers of his Product-Market Fit Pyramid framework. The layer above [.]

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Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. A diagram of the OKR framework.

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Product Management University

JUNE 22, 2020

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. The training, framework, best practices, examples and artifacts are all there. Immediate application of new skills gives you faster results.

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The Product Coalition

MAY 28, 2022

It is, however, up to you to come up with this thinking, and even your suggestion, and facilitate this discussion in management until you are all aligned. For a single product, the best way to describe the product’s business results is through the phases of the customer journey, as described in the metrics for pirates (AARRR) framework.

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The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit.

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The Product Coalition

FEBRUARY 8, 2022

A strong value proposition is a cornerstone of a product, so let’s do it right. Let’s see how we approach this topic with a simplified, four-step framework. Overall, we are trying to answer how your product or service can satisfy underserved customer needs. Job To Be Done framework is a proper technique here.

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The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions.

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ProductBoard

JULY 14, 2021

In his famous post, Marc Andreessen gave us a clear illustration of what product/market fit feels like: “You can always feel when product/market fit isn’t happening.

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Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role. The Product Management Career Ladder: Tactical.

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Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

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BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset.

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Framework Data Visualization Marketing Reporting Tools 74

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

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Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Research Software Onboarding KPIs Definition Product Marketing 98

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

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User Testing Product Marketing Marketing Product Research 141

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

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Mind the Product

MARCH 21, 2019

If you want to seriously develop a product growth competency, how do you ensure success instead of just haphazardly launching new products and features? The post An 8-Step Framework for Product Growth by Sylvia Ng appeared first on Mind the Product. Growth should be a mindset. Stage Your Company.

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Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

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Product Management Unpacked

JULY 16, 2020

Just a few months ago, CMU MS in Product Management Program celebrated a very special day – 05/13/31. McElroy wrote a memorandum that gave birth to the field of Product Management. Jeff Lash VP and Group Director, Product Management Research @ Forrester. Teresa Torres Product Discovery Coach @ Product Talk.

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Product Research User Testing Research Software Product Management 182

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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Userpilot

SEPTEMBER 20, 2022

Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems. Finally, it helps teams to achieve the product-market fit faster.

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The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

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Research Software Feedback Software Analytic Tools Customer Experience 52

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

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Technical Review Research Software Onboarding KPIs Product Management 159

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

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The Product Coalition

FEBRUARY 12, 2022

A lot of what you learn about the perfect Product-Market Fit, kick-ass prioritization frameworks, Lean Product plays, and anything and… Continue reading on Product Coalition ».

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Product Management University

JULY 23, 2020

It’s not a way to do product management. It’s not how you do product marketing or sales. There is, however, one critical part of product management that got lost in the shuffle! The Critical Part of Product Management That Got Lost. Is Agile Ruining Your Product? But that’s it!

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bpma ProductHub

APRIL 30, 2017

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

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Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

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Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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