article thumbnail

Startups, Avoid Being Vitamins At All Costs

The Product Coalition

In the end, we had great momentum on the deal size, but if we considered revenues as our KPI, we were at a standstill. Startups, Avoid Being Vitamins At All Costs was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

Startups 165
article thumbnail

5 App KPI Metrics that Product Managers Underestimate

The Product Coalition

Product managers are aware of the basic KPI metrics to measure for their mobile app, but there are a handful of underestimated KPI metrics that product managers need to measure as well. An important KPI metric to focus on here is the average time between each consecutive step.

KPI 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

OKRs vs KPIs – Understanding Measurements for your SaaS Product

Userpilot

What are KPIs? KPI stands for key performance indicators , and they are a way for you to understand the performance against the key results that you have set. Let's tap into our examples again and look at how we might understand performance with a KPI example added: Real-world example: Objective: Reduce body fat %.

article thumbnail

The Three True-North Metrics that Your Product and Business Need

The Product Coalition

In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are these are the familiar Key Performance Indicators (KPIs): Revenue, Net Income, Paying Customers, Active users, etc. In healthy companies the NSM and the top KPI are highly correlated?—?they

KPI 91
article thumbnail

Introducing Mixpanel’s Company KPIs Dashboard Template

Mixpanel

While ad hoc analysis can be terrific for answering one-off questions, the Company KPI Dashboard illustrates the value of looking at your metrics holistically. A note for startups. How many of my engaged users come back? It also encourages users to look at their metrics more holistically. Get curious, confident, and inspired.

article thumbnail

How Champion Improved All Key Metrics by Using Data Insights

The Product Coalition

With these types of insights, a few things happen here: we expand our KPI list to include things such as “Increase pages/session” and “Increase events/session”, but maybe most importantly, is our insights can now start taking the shape of hypothesis and opportunities.

article thumbnail

Product Growth = People Growth by Nilan Peiris

Mind the Product

Define a KPI to track process. Build stuff and try to improve KPI. This can be counter-intuitive, as it means revenue isn’t a top priority in the short term, but in the long term it means the business will grow. How do you do this practically? Define the problem you’re solving. Build Conviction.

KPI 158