Remove Leadership Remove Market Research Remove Marketing Remove Roadmap
article thumbnail

Product Management Marketing: A Guide for Building Successful Products

Userpilot

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. What is product marketing?

article thumbnail

3 Empowerment Levels in Product Management

Roman Pichler

You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. See also my article Decoding Product Leadership for more information. [7]

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

article thumbnail

How to Build a Go-to-Market Team for Your SaaS Company

Userpilot

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

article thumbnail

Product Roadmap Presentation: 6 Examples Included Templates

Usersnap

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps.

article thumbnail

Leadership lessons: Ted Lasso's winning way

People-First Product Leadership

Be Curious Not Judgmental: In my course People-First Product Leadership , I do just that - I share how to put people on your team first. Then prioritize your ideas based on market research, customer input, and other data sources. “The roadmap is an artifact — an expression — of your product strategy.”

article thumbnail

16 Product Manager Skills For SaaS Product Management

Userpilot

Soft skills, like communication or leadership , are more general and can be used in different contexts. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product manager skills: market research. This comes with a lot of experience.