The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. This should be your first step into product strategy.

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The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

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Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. An inevitable slide into decline sounds ominous.

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Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

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The Product Coalition

JUNE 9, 2021

Your vision of the future should bring clarity to your roadmap. It aligns business decisions with strategic vision. Effective roadmaps translate leadership’s vision into a guided conversation with stakeholders. Balance the need for flexibility in your market strategy against the average size of projects.

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The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. they’re in a Product leadership role. Keep an eye out for events, podcasts, blogs, and more!

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Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. What is the company’s vision?

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svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. Strong technology people are drawn to an inspiring vision; they want to work on something meaningful.

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Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

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The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Directionality.

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Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product managers step in later and they are in charge of implementing the strategy and building the product.

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Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations.

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The Product Coalition

JUNE 9, 2021

You’ve got a clear vision for the future, and it looks bright! The initial steps of this framework took collaboration between business leadership and the product team to set a direction for development decisions. At first glance that seems like balanced priorities, but the strategies in the lower half are less important than top.

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The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael The leadership team finally agreed on the vision. We knew our market inside and out. Should we only offer the product to members or the market at large? No choices = no product strategy.

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Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Let’s get right to it!

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Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

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People-First Product Leadership

NOVEMBER 10, 2023

Instead let’s dive into the how-to’s of creating an effective strategy stack. Today I am going to cover Part 1 of how to create a strategy stack for your organization and product team. The focus will be on the Mission, North Star and Vision. In Part 2 , we’ll cover the Organization’s Strategy and Goals.

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People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

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The Product Coalition

APRIL 23, 2023

One of the first things you should do in your new role is to take stock of the current state of the product and its market, which means getting to know your team, customers, and competitors and analyzing any available data on product performance and market trends.

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The Product Coalition

FEBRUARY 5, 2021

Setting an awesome strategy without building the enablers to executing on it is just a pipe-dream. And too often I’ve seen poor leaders resort to micro-management, HIPPO, and dictatorship in order to fulfil their strategies. As a result, I’ve come to value 5 different aspects of product leadership.

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People-First Product Leadership

JUNE 11, 2023

Does your team (or organization) have a shared Mission, Vision, Strategy, and Goals? Be Curious Not Judgmental: In my course People-First Product Leadership , I do just that - I share how to put people on your team first. A good vision should be clear, punchy, and inspiring. Complement your organization’s vision.

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BrainMates

OCTOBER 10, 2023

Disrupting the Product - Strategy Questions Answered By DIANE SEXTON Even though periods of decline are a normal part of the economic cycle, there is no denying the enormous pressure these periods place on our organisations. I believe the best strategy is to really go back to your roots. What is the vision that you started with?

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Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? Create your vision and positioning 4.

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Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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The Product Coalition

SEPTEMBER 27, 2022

The product strategy acts as the playbook for the team, taking them to victory. Your job is to get them past difficult choices, lay out the winning strategy and help them achieve the vision. Having progressed my career in product strategy and management, I’ll never forget my early assignments as part of a larger product team.

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The Product Manager Coach Blog

SEPTEMBER 19, 2023

In the intricate world of product management, a compelling product vision isn’t just a “nice to have” – it’s a necessity. He introduced a vision – ‘an iPod, a phone, and an Internet communicator.’ ’ That vision changed the mobile industry forever.

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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ProductPlan

NOVEMBER 17, 2021

At times, product professionals fail to realize the similarities and differences between thought leadership vs people leadership. Professionals may decide to pursue a leadership position to lead a team and guide them towards primary objectives and milestones. The Start of Thought Leadership. Product management is complex.

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People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

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Product Innovation Educators

MAY 20, 2024

Introduction In today’s competitive market, creating products that customers love is crucial for the success of any organization. Focus Arena: Identifies the target market, key technologies, marketing aspects, and competitors’ strengths and weaknesses.

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Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum.

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Product Talk

APRIL 17, 2024

And product marketing as well. You have this grand vision. What’s the vision? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me. It is hard to do true research for a product vision. Teresa: Okay.

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Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

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The Product Coalition

AUGUST 8, 2023

The journey of leadership is, in many ways, a journey toward embracing our incompleteness Recently, I stumbled upon an insightful article by HBR titled “I n Praise of the Incomplete Leader ” and found it strikingly relevant. At first, I leaned heavily on technical jargon, missing the mark with marketers.

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Ronke PM

FEBRUARY 26, 2023

Use your leadership voice to bring out change. You must have exceptional communication skills to bring your product strategy and vision to fruition. Here are my 15 rules of great product leadership: 1. Use your leadership voice to bring out change. Be passionate and always curious about your product.

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The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Product Innovation Educators

JULY 3, 2023

A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. The marketing plan created in 30 seconds is not good enough to implement. ” [10:51] Tell us about your framework for digital transformation. Is it actually useful though? Most of the examples I see are not useful.

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