The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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Vision Product Research User Testing Roadmap 121

Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” How are vision, strategy, and positioning related? In a startup there’s a vision of where we think the company is going to be in like 5-10 years. Vision and Strategy.

Vision 52

Vision Positioning Strategy User Testing 52

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. An inevitable slide into decline sounds ominous.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. The diagnosis is simple.

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Positioning Product Marketing Marketing Product Management 100

The Product Coalition

JULY 11, 2022

Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story. What, in my world, is a worthwhile Wow, Witness wonderful, worthwhile wonders now.

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Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Let’s get right to it!

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Coalition

FEBRUARY 3, 2022

We make a living selling leaders and teams on what the future can look like, and then do our best to meet and exceed that vision. How quickly consumers flock to metaverse experiences will largely depend on what they disrupt…in positive and effective ways. NFTs unlock an excellent market opportunity for every creator out there?

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Vision Research Software User Testing Healthcare 121

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Roman Pichler

SEPTEMBER 13, 2022

And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog. The product strategy communicates the approach chosen to realise the vision and to make the product successful.

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Product Strategy Strategy Vision Product Research 303

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Use products and features as proof points.

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Positioning Customer Experience Differentiation B2B 113

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

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Research Software Data Visualization User Testing Marketing 96

The Product Coalition

JUNE 9, 2021

You’ve got a clear vision for the future, and it looks bright! Not only is it okay to have uncertainty in your roadmap, it’s a positive. The strategies needed to realize a vision will change over time, leaving the roadmap out of date and out of touch. The number of yellow projects should increase the further out you go.

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Vision Roadmap Customer Experience Weak Development Team 89

People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 3 brings together the Product specific Vision, Roadmap and Goals. The Vision is brought to life in the Now / Next / Later roadmap, which is supported by Product Goals.

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Vision Roadmap Onboarding KPIs Customer Experience 52

The Product Coalition

SEPTEMBER 9, 2022

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. What is included in a market requirements document (MRD)?

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Document Research Software Analytic Tools Marketing 120

Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

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Feedback Software Research Software CTO Technology 242

Roman Pichler

DECEMBER 7, 2021

On the positive side, an ethical product increases the chances of achieving lasting product success, and it reduces the risk that the reputation of the company suffers, as some tech companies have had to experience in recent years. To see how this can be done, let’s explore how the success factors can be applied to the product vision board.

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Artificial Inteligence Vision Wireless User Friction 242

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Grow and lead the product marketing team. Apply for this position. Responsibilities.

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White Paper Marketing User Testing Customer Experience 118

Roman Pichler

FEBRUARY 19, 2024

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

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Product Research Product Management Product Manager Customer Experience 244

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this position.

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Analytic Tools Technical Advisors Research Software Data Visualization 133

Lenny Rachitsky

JANUARY 25, 2024

Moore’s work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision.

Marketing 68

Marketing User Friction User Testing Generative AI 68

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

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Product Marketing Feedback Software User Testing Marketing 98

Ronke PM

MAY 8, 2024

At their heart, culture-driven product leaders have a shared promise: their organization's core values, mission, and vision. Furthermore, they have a clear product vision that culminates in building products that improve their customers' lives, and sometimes, those products may impact humanity as a whole.

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Leadership Reporting Tools Product Management Product Manager 104

UX Planet

DECEMBER 15, 2023

Broader Perspective: Sometimes, we can get tunnel vision in our careers. In today’s saturated market of UX designers, standing out from the crowd can be a daunting task. Goal Setting and Accountability: With a mentor by your side, you can set clear, achievable goals. In essence, a mentor is more than just a guide.

Positioning 52

Positioning Feedback Software Research Software User Testing 52

Product Management University

SEPTEMBER 21, 2018

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. Creating Your Product Vision : Two Parts Customer, One Part Product.

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Vision Magazine B2B Blog 113

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

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User Testing Onboarding KPIs Product Research Management 130

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

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Feedback Software Analytic Tools Research Software Software Review 98

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Feedback Software Marketing User Testing Finance 162

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. You might even be in a position to influence and shape “the finance department of the future.”. The real question is, how do you get there?

Leadership 147

Leadership Finance Product Management Product Manager 147

Alchemer Mobile

FEBRUARY 6, 2024

The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. Customers depend on Alchemer to make feedback meaningful to their business.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

The Product HQ

MAY 10, 2024

Therefore, the expected salary increase inspires many junior product managers to climb up the corporate ladder and land this position. The demand for technical and product management positions is high. Having technical skills and abilities is an asset to anyone seeking a principal product manager position.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. Product teams are also held to time-bound goals. But sometimes companies take this too far.

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Roadmap Product Research Customer Experience User Testing 307

Gainsight

JULY 11, 2023

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. So around this time last year, we revisited and sharpened our vision. Our vision is to elevate customer education into a mission-critical function at every company and build the #1 platform in the category.

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Education Vision Customer Experience Differentiation 40

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

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Product Research User Testing Feedback Software Research Software 95

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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User Testing Feedback Software Research Software Product Marketing 98

Product Management University

APRIL 24, 2017

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. 3 Steps to Connect the Dots. Now you’ve got momentum!

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Mind the Product

OCTOBER 8, 2018

However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly. Philip Kotler.

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Product Research User Testing Marketing Weak Development Team 146