People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 3 brings together the Product specific Vision, Roadmap and Goals. What is the vision for the future you want to create? What ground has been covered?

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Vision Roadmap Onboarding KPIs Customer Experience 52

bpma ProductHub

NOVEMBER 27, 2017

For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Matt Poepsel’s product roadmap for The Predictive Index always includes a column for what was delivered in the prior quarter to help stakeholders see progress toward his product vision. Transparency.

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Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

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Onboarding KPIs Roadmap Marketing Feedback Software 91

ProductPlan

JUNE 7, 2022

At ProductPlan, we are revolutionizing how a company delivers products to market by elevating product organizations to the heart of strategy and execution. This vision holds true with our own organization as well. Through this effort, we created a very exciting and strategic annual roadmap. It’s a win-win situation!

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User Testing Vision Customer Feedback Roadmap 73

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. An inevitable slide into decline sounds ominous.

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Vision Feedback Software Customer Experience User Testing 118

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product marketing positions the value of those features for every product.

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Roadmap White Paper Product Research Customer Experience 130

The Product Coalition

JULY 5, 2023

It forced me to question a belief, as a product leader, I treated as an absolute — that products always require roadmaps. Do you think every company and product needs a roadmap?” Then I thought further; maybe scenarios exist where roadmaps are optional. Roadmaps are not always needed. Roadmaps early on tend to box you in.

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Roadmap Product Research Weak Development Team Customer Experience 133

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

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Roadmap Agile Technical Review Weak Development Team 328

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. They lack vision and lead nowhere. A roadmap example.

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Feedback Software Analytic Tools Product Research User Testing 87

The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

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Roadmap Data Visualization Customer Experience User Testing 121

The Product Coalition

MAY 24, 2023

How Product Roadmaps Bridge the Gap and Fuel Success. “A A product roadmap is a tool for communication and alignment. Central to this journey is the product roadmap. The why is what unites not just the team, but the whole company, around a shared vision. The Journey of a Product: The Roadmap Queue the time travel music.

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Roadmap User Testing Feedback Software Customer Feedback 112

Roman Pichler

SEPTEMBER 13, 2022

How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog.

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Product Strategy Strategy Vision Product Research 300

The Product Coalition

NOVEMBER 14, 2023

roadmaps?” Executing a product roadmap requires more. A product lifecycle describes the stages a product goes through, beginning when the product is a twinkle in a product manager’s eye to its eventual retirement from the market and the continuous evolution between. No successful product makes it to market without both.

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Feedback Software Roadmap Product Research User Testing 122

The Product Coalition

MARCH 4, 2024

Kris Gale As a wise man once said, no roadmap survives contact with reality. Firefighting while staying on course on the strategy and commitments of the roadmap is difficult. Like a forest never cleaned, filled with leaves, debris, and branches catches fire quickly, managing a roadmap left to rot is challenging.

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Roadmap Books Product Research User Testing 108

The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Directionality.

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Vision Engineering Document Software Review 119

Userpilot

DECEMBER 12, 2023

Want to learn how to create a robust UX roadmap for your UX team ? We also discuss the benefits of UX roadmaps, present different types, and share top tips for building them. TL;DR UX roadmap is a strategic plan outlining UX initiatives and guiding the UX design process. What is a UX roadmap? UX roadmap.

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Roadmap Customer Experience UX Product Research 90

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision. Product vision examples. Product vision examples.

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Vision Product Strategy Strategy Feedback Software 59

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Both components collectively form the vision for the product. The strategic roadmap is the next layer down. So, what’s the problem?

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B2B Vision Roadmap Framework 147

The Product Manager Coach Blog

SEPTEMBER 19, 2023

In the intricate world of product management, a compelling product vision isn’t just a “nice to have” – it’s a necessity. He introduced a vision – ‘an iPod, a phone, and an Internet communicator.’ ’ That vision changed the mobile industry forever.

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Lenny Rachitsky

DECEMBER 3, 2023

Known for crafting a strong, unified vision, Ebi empowers her teams to achieve outsized outcomes. Known for crafting a strong, unified vision, Ebi empowers her teams to achieve outsized outcomes.

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Vision Product Research Document Engineering 57

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

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Product launches Product Research Weak Development Team Vision 264

The Product Coalition

OCTOBER 5, 2020

It’s Product Roadmap Building Time Again! The end of 2020 is nearing and it’s product roadmap building time again?—?at To make that process as worthwhile as possible, adhering to the following seven product roadmap first principles has proven beneficial in my experience. The classic quote from Lewis Carroll works here, too.)

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Roadmap Customer Experience Research Software User Testing 120

Product Management University

AUGUST 21, 2023

Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. The important thing here is that each product vision supports the portfolio vision. Here’s the great thing about this vision structure.

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Product Management Product Manager White Paper Vision 246

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Roadmap Feedback Software User Testing Reporting Tools 165

The Product Coalition

SEPTEMBER 21, 2023

Teams that don’t communicate, developers who aren’t in sync with market demands, or designers working independently without feedback. Like that soccer team, products can fall apart when the team doesn’t work together toward a common goal following a roadmap. Soccer is a perfect parallel for product management and roadmap development.

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Roadmap Onboarding KPIs Customer Feedback Customer Experience 113

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

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ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here. Start with the product vision.

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Roadmap Customer Experience Product Research Vision 116

The Product Coalition

NOVEMBER 19, 2022

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. Sales/marketing/customer service ?—?Other

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Roadmap Customer Feedback Feedback Software Document 113

ProductPlan

AUGUST 4, 2022

Product roadmapping frameworks work in a very similar way. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path. A product roadmap is a holistic visual document that outlines your product’s growth path. A product roadmap will keep you on track.

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Framework Roadmap Feedback Software Customer Feedback 84

Userpilot

NOVEMBER 11, 2021

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. While browsing one of the online communities I am part of, someone commented that outcome-based roadmaps were just ‘regular roadmaps’ anyway, and that: “… Any product manager that knows what they’re doing doesn’t need outcome-based roadmaps.

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Roadmap Feedback Software User Testing Product Research 91

Userpilot

FEBRUARY 26, 2023

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. Everyone knows the difference between a roadmap and a backlog… right?

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Roadmap Product Research Research Software User Testing 84

ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

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Roadmap Product Strategy Data Visualization Strategy 94

The Product Coalition

MAY 16, 2022

Have you ever stared at a roadmap and wondered why? Why is the roadmap organized the way it is? Roadmaps should not focus on features, no disrespect. Features are important, but they need to come together in the roadmap to show a clear product strategy. Vision, story, metrics, objectives, and capabilities.

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Roadmap Strategy Customer Experience Vision 88

ProductBoard

JULY 20, 2022

Product roadmaps are an invaluable tool – not only for product managers, but every stakeholder involved in bringing a product to market. They are a statement of intent, providing clarity around your product plan and guiding you toward your product vision. That said, building a product roadmap is full of challenges.

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The Product Coalition

SEPTEMBER 4, 2020

How to Develop Product Roadmap? To lay out and document your strategy, you need to develop a Product Roadmap. Product Roadmap?—?What What Product Roadmap is a guiding strategic document?—? Facebook 10 Year Roadmap It maps out a high-level visual summary of the product vision and direction. Chapter 12/17?—?How

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bpma ProductHub

APRIL 17, 2017

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

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