UX Planet

JANUARY 16, 2024

It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want. Define your target audience: Understand your client’s pain points, desires, demographics, and behaviors. It’s a worthwhile investment.

Branding 91

Branding User Testing Product Research Data Visualization 91

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 80

Feedback Software Analytic Tools Product Research User Friction 80

Userpilot

DECEMBER 11, 2022

A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. Next, you need to formulate your key message using your customers’ pain points and their resolvent with your product. You can create one or several user personas to specify your ideal buyer.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

JANUARY 12, 2022

Are you tracking customer success metrics for your SaaS? Customer success is key to sustaining your company’s revenue by creating customer lifetime value (LTV). Your customer success efforts should align your business objectives to their specific needs. Customer churn shows the number of users you lose each month.

Feedback Software 95

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 95

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. In SaaS, customer value is a user’s perception of what your product or service is worth.

Feedback Software 103

Feedback Software Customer Feedback Customer Experience User Testing 103

Userpilot

JUNE 8, 2023

TL;DR Event data refers to customer-generated information that indicates specific customer activities. Collecting it helps you understand customer behavior , identify improvement opportunities, and improve customer experience. You should also collect event data at the adoption stage to analyze customer behavior.

Feedback Software 82

Feedback Software Analytic Tools Data Visualization Events 82

Userpilot

MAY 31, 2023

Gain actionable insights by analyzing data and identifying trends, patterns, and pain points from customer feedback. Identify improvement opportunities by understanding customer preferences, expectations, and satisfaction levels from their feedback. These questions often involve rating scales.

Data Visualization 83

Data Visualization Feedback Software Customer Feedback User Testing 83

Userpilot

APRIL 22, 2024

Some of the most important traits of a product-led growth model include customer-centric design, frictionless exploration, fast value, self-serve customer experience , network effect, and virality. JivoChat delays the email verification process to avoid user frustrations. Calendly acquires customers through its viral loop.

Feedback Software 82

Feedback Software Product Research Customer Experience Strategy 82

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 89

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 79

Customer Experience User Testing Data Visualization Feedback Software 79

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. Why is creating personas important?

Research Software 90

Research Software User Testing Analytic Tools Feedback Software 90

Userpilot

MARCH 7, 2024

Funnel reports are a popular analytics tool used to optimize customer journeys and user flows. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Userpilot allows you to create a custom event funnel.

Data Visualization 88

Data Visualization Reporting Tools Analytic Tools Customer Experience 88

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. But where do you get started with user segmentation? In this article, we cover: Why user segmentation is essential for product managers. The most common ways to segment users.

Analytic Tools 89

Analytic Tools User Testing Customer Feedback Feedback Software 89

Userpilot

MARCH 7, 2022

It unlocks customer engagement, starts the customer relationship on the right foot, and ensures that customers continue using the product the right way for a long time to come. To attract potential customers, marketers invest a staggering amount of resources across multiple channels. What is customer onboarding?

Onboarding KPIs 88

Onboarding KPIs Customer Experience Customer Feedback User Testing 88

Userpilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Don’t let your quest to turn users into lifelong customers fall at the first hurdle!

User Testing 92

User Testing Customer Feedback Customer Experience Feedback Software 92

Mind the Product

OCTOBER 11, 2019

Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers. What primary benefit do you receive from {Your Product Name}? The maturity of your market plays a huge role in determining your product’s messaging.

Positioning 101

Positioning User Testing Product Research Data Visualization 101

Usersnap

MAY 26, 2020

Schremser’s talk at virtual summit The Journey to Customer-Centric Growth. Collecting customer feedback is the magic that turned our company into a more customer-centric organization. We agilely implemented the feedback for our product and improved the customer journey. Hello everyone, my name is Klaus-M.

Feedback Software 98

Feedback Software User Testing Customer Feedback Research Software 98

ProductPlan

JUNE 18, 2021

Founders can dream up great ideas, and product management can identify pain points and solutions , but well-grounded ROI is a must before diving into implementation. If you’re trying to move into the growth arena, you need to start focusing on buyers you’re going to grow with so that they feel like that message matches their needs.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 90

Feedback Software Research Software Onboarding KPIs Customer Experience 90

Userpilot

MAY 22, 2024

Knowing what your customer does at different stages of their relationship with you can help increase engagement, loyalty, and customer retention. You can access this information through the right customer lifecycle management software. It helps increase customer loyalty , brand awareness, conversions, and engagement.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Reporting Tools 100

Amplitude

FEBRUARY 11, 2021

At Amplitude, we think of our customers as a part of the team. As product managers (PMs), we spend a significant portion of our time talking to customers and understanding their experiences to shape our roadmap and strategy—you may have even done an interview with us! So much so that it’s even one of our operating principles.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Research Software 98

Userpilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Customer Feedback 90

Userpilot

JANUARY 9, 2023

Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Customer and market research that goes into building product personas also drives feature development. Product personas and user personas are pretty much the same.

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

JUNE 8, 2022

The difference between the critical user journey maps and user experience journey maps is that the former prioritizes different aspects of a customer journey over others, while the latter monitors the overall customer experience across every touchpoint and channel. Critical user journey map vs user experience journey map.

Customer Feedback 91

Customer Feedback Customer Experience User Testing Analytic Tools 91

Mind the Product

APRIL 6, 2020

A few extremely well-chosen objectives impart a clear message about what we say ‘yes’ to and what we say ‘no’ to.”. Where will you compete: which customer segments, which categories, which channels? User Story Mapping (check the book by Jeff Patton ): this is helpful to create a full picture of how a product is used.

Product Strategy 110

Product Strategy Strategy Feedback Software Customer Experience 110

Userpilot

NOVEMBER 13, 2023

After carefully creating your new product or feature, this is the crucial last step that entices customers to embrace your latest innovation. TL;DR A product launch email is used to announce the official release of a new product or feature to its customers. Product Benefits : The product’s key selling points and advantages.

Product launches 80

Product launches Feedback Software Reporting Tools User Testing 80

Userpilot

SEPTEMBER 21, 2021

A modal is a rectangular UI element that pops up to notify users about something important. Other uses include microsurveys , alerts, upsells, success messages, error notifications, feature announcements , sign-ups , and collecting user-generated content. Greeting the customer by their first name. What is a modal?

Feedback Software 85

Feedback Software Customer Experience Customer Feedback User Testing 85

Userpilot

APRIL 7, 2024

Interactive walkthroughs consist of tooltips that show users how to use the product or feature, step-by-step. They’re also great for showcasing the core product functionality to new users. You can do it by providing users with on-demand self-service support, for example, through a resource center. It doesn’t stop there.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

SEPTEMBER 1, 2021

SaaS product marketing is the strategies and tactics applied to software products and apps to create demand and drive the adoption and retention of said product by the end-user. best practices include: user-centered mindset, personalized messaging, continuous feedback loops, data-informed decisions. moment more quickly.

Feedback Software 87

Feedback Software Research Software User Testing Customer Feedback 87

People-First Product Leadership

MAY 14, 2023

Upon entering the gathering, we picked up our name tags. Share the Q&A as an ongoing reference. It’s about having ambitious goals as a team and working towards them together ( reference ). NOBL has a catchier way of conveying this message - make noise, not make do. Stress about small talk - gone! Change is hard.

Customer Experience 52

Customer Experience User Friction Events Article 52

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

NOVEMBER 3, 2020

Hey, my name is Kristina Spiridonova, I’m an account manager at Purrweb. What are the user scenarios? Why does the user want to send a message? Of course, only after you share business goals, limitations, and pain points that the product is expected to cover. There were no other details.

Weak Development Team 89

Weak Development Team Technical Advisors Development Software Developers 89

Userpilot

SEPTEMBER 15, 2022

Are you measuring customer happiness? In this article, we’ll look at ways you can use user feedback to understand what makes your customers happy or not. We’ll also go over some of the best strategies to boost customer satisfaction and make customers happy. What is customer happiness? Should you?

Feedback Software 71

Feedback Software Analytic Tools Customer Feedback User Testing 71

Userpilot

NOVEMBER 10, 2021

An optimized TTV can not only cement your product adoption but also help you retain more customers. Is there a more important metric than the one that helps you in both customer adoption and retention? A shorter time to value improves user experience and reduces churn by driving customer success.

Customer Experience 52

Customer Experience Feedback Software Onboarding KPIs Customer Feedback 52

UX Studio

JANUARY 24, 2024

She has an extensive background in Customer Experience and Telecommunications fields, with more than 15 years of experience working both as a designer and researcher, while also leading large teams. And was this the way you transitioned into customer experience? In this episode, we talk to an all-around design leader, Marília Moita.

Research Software 63

Research Software Feedback Software UX User Testing 63

PMLesson's Ace the PM Interview

MAY 4, 2020

Morning Check Emails and Messages While there's always guaranteed variability in my day to day activities, the first task I handle every day is the same: checking emails and my messages. This does two things: it helps me get zoned into work, and it helps to keep my number of unread emails and messages to a manageable amount.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52