article thumbnail

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? There are five key best practices.

Marketing 130
article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

article thumbnail

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Here’s how this scenario plays out.

B2B 100
article thumbnail

The Shortest Product Manager Job Ever!

The Accidental Product Manager

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? That’s why I was surprised when I got fired after two weeks on the job at my new product manager position.

article thumbnail

Saying Goodbye

The Product Bistro

Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. Working for a time in a cross division product management group. NT9000 product releases. Meeting with Dow and others. How naive he was then.

article thumbnail

The Universal Product Management Framework: 3 Questions and an Org Chart

Product Management University

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in sales , there’s a 1:1 correlation between your win rate and your ability to get the answers to these questions.

Framework 100