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Crafting a go-to-market strategy for enterprise product management

Mind the Product

It initiates by unveiling the uniqueness of enterprise product management compared to regular product management, emphasizing the critical perspective of distribution as an inherent aspect of product processes.

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Empathy in Product Management

Roman Pichler

Empathy is our capacity to understand other people’s feelings and needs, to take the perspective of another person. Imagine that John is a sales rep and a key stakeholder who hardly ever attends the product strategy workshops you’ve invited him to. Instead, he requests product roadmap changes by talking directly to you.

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Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. When I ask them to define “more strategic,” a handful of themes have consistently emerged.

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16 Product Manager Skills For SaaS Product Management

Userpilot

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. PMs need to know how to use product analytics tools to gain actionable insights.

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

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New Course: Mastering Product Management

Sachin Rekhi

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. This has always been a project I've been eager to take on, but I wanted to ensure that when I did, I contributed a novel perspective to the community. Apply to Join Reforge.