The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

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The Product Coalition

JUNE 17, 2020

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. One of the most powerful things Product Managers rely on for growth in 2020,? You don’t need to be a CMS PRO?—?leave

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Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

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PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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The Product Coalition

AUGUST 9, 2021

All Product Roles Are Not Alike Photo by Lennart Nacke on Unsplash My first gig as a Product Manager was in a Startup. The Product I worked on did not exist. To top it off, I had no real Product Manager experience. But there is typically no one superhuman who goes around managing everything.

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Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

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The Product Coalition

MAY 31, 2021

Product marketing sits at the intersection of marketing, growth, product and sales. It is the department responsible for evangelising the… Continue reading on Product Coalition ».

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The Product HQ

MAY 10, 2024

Want to become a machine learning product manager? As artificial intelligence technologies continue to evolve and become more mainstream, so too does the demand for machine learning product managers grow among startups and Fortune 500 companies alike. Keep on reading then.

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The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Which message will best position the product, and target the right segment? It includes product marketing guides, and guidance for internal and external communications like release briefs.

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The Product Manager Coach Blog

JANUARY 9, 2024

Brian Chesky of Airbnb sparked a lively debate last year by questioning the role of product managers in today’s fast-evolving business landscape. He stated, “Airbnb has morphed its product management function into an “Apple-style product marketing function.” Aligning Product Vision and Strategy 2.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Marketing Land. Mind the Product.

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Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

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Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study.

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Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study.

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Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Related Articles.

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The Product Coalition

OCTOBER 2, 2022

Becoming a great product manager isn’t about acquiring hard skills. So what makes a great product manager? When I started my career in product I looked up to the Google Product Manager. I assumed this is what a great product manager was like. You work with a product team.

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Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study.

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The Product HQ

MAY 10, 2024

Now more than ever, being a principal product manager is a job title that most product professionals aspire to attain. Product management has established itself as one of the leading fields for career development today. According to Glassdoor , the average salary for a product manager is $155,611 as of 2024.

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The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

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Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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The Product Coalition

JUNE 24, 2022

Do you find being a product manager particularly challenging? Take a look at these nine indicators to determine if product management is the right career for you, or not. digital product management positions have never been more pervasive or idolized than they are right now. Let’s be real for a second?—?digital

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The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

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The Product Coalition

JUNE 24, 2020

What is each flavour of product manager responsible for? In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? It’s a non-negotiable for me, that a product manager must have emotional intelligence.

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Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

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Lenny Rachitsky

DECEMBER 21, 2023

After a long product career and founding multiple companies, Christian now spends his time working closely with product leaders at companies big and small to implement and improve their discipline of product management. Finding reference customers is the fastest path to achieving product-market fit.

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Ronke PM

APRIL 11, 2024

Confirming they are on target goes a long way to helping these teams ascertain their objective, which is product-market fit. For a new product, they can verify and confirm if they have a true product-market fit. Types of Customer Feedback So, what types of customer feedback are available to cross-functional teams?

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The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

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DevelopmentCorporate

MAY 9, 2024

In the realm of venture capital, it's pivotal for startups, particularly those led by enterprise software product managers, to be transaction-ready to attract seed and Series A investments effectively. This readiness involves a meticulous preparation focusing on product robustness, market validation, and sound financial planning.

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BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. The Unknown Unknowns.

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The Product Coalition

AUGUST 8, 2022

The story of how the first product of the information age was created and found product/market fit. Too many potential investors, Gutenberg’s plan to build on technology more than a thousand years old lacked imagination. The Church burned Joan of Arc burned on the stake. Many considered lenders vile. Absolutely!

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Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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Ask Benny

JANUARY 25, 2020

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. You build the minimal capabilities to allow you to get into a product-market fit. They see it totally as the domain of the development.

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Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

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The Product Coalition

FEBRUARY 8, 2020

There is a lot of great, great literature already published on what makes an awesome product manager. Look up the works from Steven Haines, Martin Eriksson, Teresa Torres, or Ben Horowitz for some of the most insightful advice on what it takes to become the ideal product manager. That’s what makes the pursuit worth it.

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