article thumbnail

Strategic Portfolio Management 3 of 10 – How To Use a Portfolio Vision to Lead Products

Product Management University

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. That’s why it’s referred to as your North Star. It never changes!

Vision 130
article thumbnail

Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

At Intercom, we’ve reinvented different parts of our product many times over the years – most recently, our Messenger. This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. An inevitable slide into decline sounds ominous.

Vision 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. One of the best outcomes is of course the networking that happened during these three days.

article thumbnail

Insight From Marty Cagan’s Coach the Coaches Workshop (Part 1)

The Product Coalition

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights.

Workshop 114
article thumbnail

Product in Practice: Shifting from a Feature Factory to Continuous Discovery at Doodle

Product Talk

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. You have this grand vision. My key learnings from the workshop were three things. What’s the vision? Yes, great.

article thumbnail

Solutions Marketing vs. Product Marketing: One Big Difference

Product Management University

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. Here’s the deal.

article thumbnail

Answering the “Product Vision” Questions With Something…Visionary

Product Management University

“What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric.

Vision 100