Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Product Management University

FEBRUARY 14, 2023

Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant feature set to market. Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. In other words, CSMs are the gatekeepers to all customer interactions at all levels and across all disciplines (product, marketing, sales, back office) so that every facet of your organization stays aligned with the customer account strategy.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

UX Planet

FEBRUARY 22, 2024

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Understand customer context : Start by researching and gathering insights about your customers. Why do they want to use your product?

Product Research 89

Product Research User Testing User Friction Customer Feedback 89

Product Management University

DECEMBER 13, 2022

Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it? Read on to learn more about product experience and how to improve it for your customers.

Customer Experience 147

Customer Experience Onboarding KPIs User Testing Customer Feedback 147

Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. It offers a clear definition of WHO your target customers are, WHAT they value, WHY, and the competitive landscape you’re navigating. 3 Key Differences Between Product and Solutions Market Analysis.

Marketing 147

Marketing Product Marketing Workshop B2B 147

Product Management University

MARCH 15, 2023

Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. You own the day-to-day care and feeding of your products. There’s one catch though. Here’s the other thing.

Reporting Tools 246

Reporting Tools Product Research Product Management Product Manager 246

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. Learn how to bring it back, plus how to quantify your market focus.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

User Testing 121

User Testing Product Marketing Marketing Software Review 121

Product Management University

MARCH 5, 2024

For those of you that have only been in product management a minute, there’s a strong correlation between sprint execution, your definition of product management, and the value of the products and features you’re delivering. Collectively, they strengthen the things that feed your agile process. Here are a few pointers.

Definition 100

Definition Product Research Product Management Product Manager 100

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. User personas typically encompass one or more distinct types of users your product was designed for.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

JANUARY 29, 2020

It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products. Its mission is to deliver pure, unbiased customer business requirements to all customer-facing functions, especially product management, product marketing and sales. Pure customer! Related Articles.

Management 182

Management Management Agile Positioning 182

Product Management University

JUNE 5, 2023

The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. In the simplest terms, a product vision defines the long-term mission of your product. It’s your foundation that keeps everyone grounded on the one goal that always matters the most. Here’s the thing.

Vision 130

Vision Product Research User Testing Customer Experience 130

The Product Coalition

MARCH 8, 2024

This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. Think of digital transformation strategies as your roadmap to success in the digital age. Use statistics to quantify the impact. What are digital transformation strategies?

Enterprise 126

Enterprise Research Software Feedback Software Strategy 126

Alchemer Mobile

JUNE 14, 2022

Likewise, how do you quantify the difference between a six and a seven. Only 12 percent of marketers send NPS surveys to customers at specific points in their customer lifecycle. This practice results in delayed responses that come weeks or months after the customer’s last experience with your brand. .

Product Research 246

Product Research Feedback Software User Friction Customer Experience 246

Product Talk

SEPTEMBER 15, 2021

At some point, your teacher probably introduced the concept of the “5 W (+1 H) Questions.” If you’ve never heard of these (or your memory is a little rusty), they are: Who? In this case, you’ll learn something valuable each time and expedite your team’s progress to your outcome. Start with the 5 W Questions.

Customer Experience 197

Customer Experience User Testing Product Research Customer Feedback 197

Product Management University

SEPTEMBER 20, 2021

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments.

Marketing 130

Marketing Product Marketing User Testing B2B 130

The Product Coalition

AUGUST 29, 2023

Understanding the Expansive Data Landscape To navigate the realm of data-driven decision-making, it’s essential to comprehend the various types of data at your disposal: Quantitative Data: This category encompasses numerical information such as sales figures, user engagement metrics, conversion rates, and other quantifiable data points.

Data Visualization 119

Data Visualization Customer Feedback Analytic Tools Artificial Inteligence 119

UserVoice

JULY 28, 2017

Product management intuition is still a great thing to develop, but statistics and analytics will help you hone your product sense and justify your decisions to stakeholders. Plus, there’s no shortage of tools to help us quantify seemingly everything. The real issue is lack of focus. The One Metric That Matters Approach.

Data Visualization 252

Data Visualization User Testing Customer Experience Reporting Tools 252

Product Management University

MARCH 12, 2020

If your product management team wants to take its reputation and influence to the next level, here are three areas that will give you the biggest bang for your effort. Well-Rounded Market Knowledge. If necessary, brush up on your presentation and sales skills. The Playbook: 1. You need to sell it! Objectivity.

Product Management 130

Product Management Product Manager Finance Customer Experience 130

Alchemer Mobile

NOVEMBER 10, 2022

Now, more than ever, your customers want to be heard. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. But in truth, there’s never been a better time. They’re itching to give you feedback. Quantum Metric.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Product Innovation Educators

MARCH 27, 2023

After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. When a company achieves a sustained and quantifiable innovation success, PDMA will give them an award if the company will present their lessons learned at the annual conference.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

Product Management University

MARCH 12, 2018

Segmenting markets is the most important thing your organization can do because it answers the question, WHO are our target customers? Market segmentation is especially important when quantifying new product ideas because it doesn’t force you to rely on sales forecasts or sales commitments which are highly volatile.

Marketing 100

Marketing Banking Customer Feedback Product Marketing 100

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? It limits your view of the customer to the users of the product. Understand your customers through the lens of their business, as if your products didn’t exist.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

MARCH 3, 2020

Situational competitive battle cards are a sales tool that help salespeople communicate your unique business value without the need for in-depth product knowledge. Large enterprises though, had two critical situations that if addressed, would yield significant benefits that were easily quantified. to get volume discounts on each order.

Demo 179

Demo Workshop Document Enterprise 179

The Product Coalition

JUNE 1, 2023

Even in product management, the amount it costs to convert a new customer will impact your product’s marketing, price points, and overall roll-out strategy. If your CAC is higher than your LTV, it’s only a matter of time before the business closes its doors. And what can you do to decrease your CAC while increasing LTV?

User Testing 117

User Testing Customer Experience Customer Feedback Onboarding KPIs 117

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Product Management University

JANUARY 4, 2021

In a pre-sales role, you have to be proficient at using those business requirements to sell outcomes (solutions that can be quantified) so that buyers see the value and ROI. In a product management role, you have to create a business case that shows the value to the customer as well as your organization. Why is this role second?

Product Management 130

Product Management Product Manager Management Management 130

Userpilot

OCTOBER 26, 2023

Hard ROI includes quantifiable and easily measurable financial returns from an investment, for example, increased revenue. To find out about the benefits it can deliver for your business, book the demo! Hard ROI represents concrete, quantifiable , and easily measurable financial returns or benefits that result from an investment.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Onboarding KPIs 105

Userpilot

AUGUST 14, 2023

But what type of surveys are best for your goals? And how should you ask your questions to ensure that you’re collecting the right data? TL;DR A product satisfaction survey is a type of survey that measures your customer’s overall satisfaction with a product or service. Evaluate the usability of your product with CES.

Product Research 90

Product Research Data Visualization Analytic Tools Feedback Software 90

Alchemer Mobile

MAY 19, 2021

Now, more than ever, your customers want to be heard. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. They’re itching to give you feedback. Do you have the right tools to capture that voice? Quantum Metric.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

The Product Coalition

JUNE 26, 2023

Generative AI has the potential to create economic impact within sales, marketing, software engineering & IT, customer operations, and R&D functions across various verticals. If your AI journey has already been successful, then it’s time to harness the power of new tools for an even broader impact. Why Accelerate Now?

Generative AI 113

Generative AI Customer Communications Reporting Tools Technical Review 113

Product Management University

AUGUST 2, 2021

Let’s assume the product line you’ve acquired has complementary value to your existing portfolio. Without a clear prescriptive plan, here’s a glimpse into your future! Contention for development and marketing resources. Marketing messages that are all over the board. Start here. Here’s why.

Product Management 130

Product Management Product Manager Weak Development Team Management 130

Product Management University

SEPTEMBER 17, 2018

with a few accompanying objectives like “greater customer focus.” If your vision includes phrases like “be the global market leader,” or “be the leading provider of…” it’s time to start over and shift your focus to something that’s valuable to the customer.

Vision 100

Vision Roadmap Strategy Customer Experience 100

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization User Testing 95