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B2B SaaS Funnel Conversion Benchmarks

Userpilot

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Education-related SaaS platforms come second with 7.5%

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.

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The 6 Best SaaS Marketing Agencies in 2021

Userpilot

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Product engagement: the most important metric you aren’t tracking for your SaaS business

Intercom, Inc.

If you have followed us over at Sherlock , you will likely have heard us say many times that product engagement is the lifeblood of any SaaS business. This is because the entire SaaS business model is dependent on people using (and getting value from) your product consistently over time. Step 1: Define engagement for your product.

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Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

But how you can create a really good messaging strategy that will support your product marketing goals? The emotional marketing strategy uses emotions to increase the memorability and virality of a message. Customers move through multiple channels and platforms while interacting with your brand. Most common messaging strategies.

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10 years of UX studio

UX Studio

In the heart of Hungary, we just started to read about ergonomy and user-friendly design, but proper UX research wasn’t part of the process and widespread yet. I believe that the foundations were put down by the first designers and researchers who joined UX studio in the early years. But UX studio did.

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The In-Depth Guide to SaaS Pricing Models and Strategies [Examples Included]

Userpilot

Choosing between the multiple SaaS pricing models is an essential step that every business needs to take to drive product growth. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. How is SaaS pricing different? SaaS pricing models types.