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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. What is an opportunity solution tree? What are the benefits of using an opportunity solution tree? Who should create an opportunity solution tree?

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

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A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. Why is your app rating decreasing?

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. Why is your app rating decreasing? Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. Average app review volume.