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The importance of an effective product marketing strategy

Intercom, Inc.

In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan. Create alignment between product and marketing. Walk into any product-first company and you’ll notice the common misconception that “marketing” is a dirty word.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea

ProductPlan

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea.

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This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency

First Round Review

Here, Moore shares the lessons he's learned along the way, from weathering bear markets and losing out to the competition, to finding (and falling out of) product/market fit. Since he cut his teeth as a first-time founder in turbulent times, he's gone on to build two other companies.

Startups 143
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Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea

ProductPlan

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea.

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To MRD or not to MRD.

The Product Bistro

Now, the general consensus seems to be that the MRD is dead as the Dodo, replaced by a product backlog, groomed by a product owner, and lean startup techniques that encourage build/test/evaluate/pivot cycles until you achieve the magical “product-market fit” that is the manna from heaven to a modern corp.

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Sleeping Giants – Nandini Jammi on The Product Experience [Rebroadcast]

Mind the Product

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver.