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Slack: A Product Led Growth Strategy Case

The Product Coalition

Ally opportunity: Common survival strategy in product-led growth is through partnership/ally with other best-of-breed products in the same segment or even other. Microsoft launched Team in 2016 and took over many customers of Slack, and currently has almost twice as many daily active users as Slack. A recent example is Team vs Slack.

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10 Product Insights You Should Have Read in 2016

Mind the Product

The Product Strategy Elon Musk Used to Build an Empire. What is Good Product Strategy? Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities, but when we treat a product strategy like a plan, it will almost always fail. Top 10 Product Talks of 2016.

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

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Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. The SiriusDecisions Summit 2016. — Jeff Lash (@jefflash) January 5, 2016. — Jeff Lash (@jefflash) January 5, 2016. What’s Hot on Twitter.

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The importance of an effective product marketing strategy

Intercom, Inc.

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today.

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Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. The SiriusDecisions Summit 2016. — Jeff Lash (@jefflash) January 5, 2016. — Jeff Lash (@jefflash) January 5, 2016. What’s Hot on Twitter.

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Product Management in 2017; Upcoming Events for Fall 2016

Good Product Manager

Upcoming Events for Fall 2016. My schedule for the fall is pretty full — here’s a few of the featured events where you can find me in the coming months: SiriusDecisions 2016 Summit Europe : September 26-27 in London. — Jeff Lash (@jefflash) September 14, 2016. — Jeff Lash (@jefflash) September 15, 2016.

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