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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Engagement.

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Big Tech & Big Brands

The Product Coalition

Brand Facebook Inc. Though it might seem that Facebook as a brand is at its all-time low, their strongest asset Instagram is branded as its own entity without the stigma of its parent. Most big brands tend to do this, look at how many beers are named Miller?—?Miller Brand Apple Inc. Brand Alphabet Inc.

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Meet the PMs Who Created 2018’s Hottest Mobile Apps

Alchemer Mobile

Mobile brands and devices. We scaled it quickly and have been leveraging it for a variety of brand and partner activations since. As a LastPass PM, my work positively affects the lives of millions of users every single day. How does marketing work? Understanding the different use cases and needs is complex. Privacy norms.

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Product Managers Discover Older Customers

The Accidental Product Manager

Older consumers have power in numbers: in 2018, there were 52 million Americans over the age of 65, a figure that will nearly double to 95 million by 2060. Product Managers Respond To A Changing Market Customers over age 55 say their favorite retail brand no longer understands them or what they need. Subscribe now: Click Here!

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

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Engagement Benchmarks for Travel App Success

Alchemer Mobile

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category.

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