Remove 2018 Remove Marketing Remove Messaging Remove Positioning
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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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Engagement Benchmarks for Travel App Success

Alchemer Mobile

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Invest in two-way messaging. In-app messaging allows you to turn your app into a communication channel, particularly when you provide the ability to send and receive two-way messages.

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

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6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Businesses lost $75 billion in 2018 because of poor customer service. Now that we’ve established that you won’t be able to save yourself from negative feedback (nor should you try to do so), it’s important to mention that you can always balance the scales with positive reviews. Leverage Complaints in Your Content Marketing Strategy.

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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Below are the averages for Finance app interaction and response rates, surveys, and in-app messages.

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Craft your product positioning statement. Launch your product.

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The decade software ate the world

Intercom, Inc.

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.