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Product in Practice: Bringing the Discovery Habits to WebMD

Product Talk

The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?

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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a start.

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Product in Practice: All It Took Was One Product Trio to Inspire Change—The Hemnet Story

Product Talk

You don’t necessarily need anyone’s permission to get started with continuous discovery. But at the same time, continuous discovery shouldn’t always be a solo activity. There’s a reason why Teresa often refers to the product trio : Continuous discovery is more effective when you avoid turf wars and bring in different perspectives.

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SUNDAY REWIND: Product Discovery or Product Delivery: How do you Decide?

Mind the Product

Today, as we bring our Product Discovery Focus Week to a close, we venture back to 2019 and this post by Philipp Krehl — Product Discovery or Product Delivery: How do you Decide? In it, Philipp answers the question: What’s the fundamental difference between product discovery and delivery or execution?

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

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From vanity to value: How Intercom conducts NPS surveys

Intercom, Inc.

Here, I’ll share why we decided to revamp our NPS strategy, what survey mechanics proved most effective, and how we’re delivering value by providing actionable customer insights across our company. Revamping how we do NPS surveys. NPS surveys aren’t new to Intercom – we’ve been running them in one form or another for years.

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How to Create Better Mobile Surveys

Alchemer Mobile

Surveys enable companies to collect and analyze both qualitative and quantitative feedback. Mobile surveys are powerful in understanding sentiment, but only if they’re used correctly. When it comes to mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.

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How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. But how can you make the most of those conversations, and ensure that you walk away with productive insights? We'll cover how to: Conduct better testing and experimentation with a refined sense of your customer.

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. You don’t want to spend time and money building a product that no one will use. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product.

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Product Management Excellence: Data-Driven Insights into High Performance

Speaker: Jeff Lash, VP and Group Director, Product Management, SiriusDecisions

What do high performing Product Management teams do right? SiriusDecisions has conducted research into highly successful organizations, looked at the data, and identified the key characteristics that separate the top performers from everyone else. Symptoms of product team issues and how to address them.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2% B2B organizations struggle with bad data.

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Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. You'll learn: How to use feedback, metrics, and industry research to know when your product is ready for partner integrations.