2021, Marketing, Positioning and Product Marketing

4 Finance App Requirements for 2021

Alchemer Mobile

DECEMBER 16, 2020

To help your finance app stand out in 2021, focus on these four strategies at the start of the new year. Inform or validate your product roadmap. Remove silos between product, marketing, and customer service. This helped deflect all bad reviews and fill the store with positive ones. stars to four stars.

Finance

Finance Feedback Software User Testing Data Visualization

B2B Product Manager March 2021

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. In the Trenches FAQs.

B2B

B2B Product Management Product Manager Magazine

2021 on Inside Intercom

Intercom, Inc.

DECEMBER 21, 2021

From the ongoing pandemic to political turmoil around the globe, we can all agree that 2021 has been a lot to handle. We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. Beth McEntee , Senior Marketing Enablement Editor.

Customer Communications

Customer Communications User Testing Research Software Technical Review

Webinars

How to Optimize the Developer Experience for Monumental Impact

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Understanding User Needs and Satisfying Them

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Leading the Development of Profitable and Sustainable Products

MORE WEBINARS

25 SaaS Marketing Best Practices And Strategies For Success In 2021

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software

Feedback Software User Testing Product Research Customer Experience

Product Conferences In 2021 You Can’t-Miss

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

Research Software

Research Software User Testing Product Research Analytic Tools

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs

Onboarding KPIs Analytic Tools Feedback Software Product Marketing

19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software

Feedback Software Research Software User Testing Customer Feedback

The Full Guide to Customer Research for SaaS in 2021

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. positioning.

User Testing

User Testing Research Software Feedback Software Product Research

Top 7 Promotional Methods for Your Products in 2021

The Product Coalition

MAY 5, 2021

As marketing techniques are evolving every day, you might think that there are different options when it comes to promotional methods. It is important to create a better position of your website on different search engines. This will provide a significant and steady traffic base for your new product.

Customer Experience

Customer Experience Events Blog Engineering

B2B Product Manager Magazine November 2020

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue.

Magazine

Magazine B2B Product Management Product Manager

SaaS Growth: Metrics, Strategies, And Trends – The Ultimate Guide For 2021

Userpilot

OCTOBER 18, 2021

Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021. billion in 2021 and $145.4

Analytic Tools

Analytic Tools Feedback Software Research Software Onboarding KPIs

Best New User Onboarding Tools for SaaS in 2021

Userpilot

OCTOBER 1, 2021

But with such a saturated market, which tool should you choose? Ok, now here's how much code you need to build this: <html> <head> <title>HTML tooltip</title> </head> <style> arrowpopup { position: relative; display: inline-block; cursor: pointer; }.arrowpopup.tooltiptext

Analytic Tools

Analytic Tools Feedback Software Data Visualization Onboarding KPIs

The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy

Product Strategy Strategy User Testing Weak Development Team

The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. It’s an opportunity for clarity.

Product Strategy

Product Strategy Strategy User Testing Weak Development Team

Improve Your Go-to-Market Strategy with JTBD

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. The challenge with JTBD when you start working on your Go-to-Market is that it can be harder to do target marketing than traditional approaches, but this challenge is where the opportunity lies.

Marketing

Marketing Strategy Outbound User Testing

Product Tours In 2021: The Ultimate Guide

Userpilot

SEPTEMBER 8, 2021

Product tours generally include a welcome screen , a survey to segment users, a checklist , and experience flows for each of the key activation points. It’s very challenging to build a product tour from scratch. Using product tour software is a better decision. The best product tour software on the market is Userpilot.

Analytic Tools

Analytic Tools Feedback Software Onboarding KPIs Software Review

Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

JULY 13, 2021

The best walkthrough software on the market is Userpilot. It’s a boring, unengaging experience that’s reminiscent of that old lecturer who used to drone on for hours back in college… Since the order in which the customer is shown features is so arbitrary, you can sometimes end up with product tours that are entirely nonsensical.

Analytic Tools

Analytic Tools Onboarding KPIs Customer Experience Data Visualization

B2B Product Manager Magazine December 2020

Product Management University

DECEMBER 17, 2020

2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and enjoyable holiday season and that 2021 is a great year, both personally and professionally. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management.

Magazine

Magazine B2B Product Management Product Manager

Best Userpilot Alternatives in 2021 – By Use Case and Persona

Userpilot

JULY 14, 2021

Userpilot is the best choice for mid-market companies – offering the best value-for-money starting at $249 with unlimited feature usage, completely interactive product walkthroughs, NPS, microsurveys, resource center and user analytics. Slap that shameless product tour there. ease of use. You’ll fix it later.

Analytic Tools

Analytic Tools Feedback Software Data Visualization Onboarding KPIs

Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

Data Visualization

Data Visualization Analytic Tools Feedback Software Product Research

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Through the Product Talk Academy, she has trained over 8,500 product people in discovery skills.

Technical Advisors

Technical Advisors Product Research Analytic Tools User Testing

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Good Product Manager

FEBRUARY 7, 2021

Happy 2021! I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? Product Management Tip-A-Day. One of them was to try and post a product management tip every day in 2021.

Presentation

Presentation Blog Product Management Product Manager

Five Berlin Design Studios to Work With in 2021

UX Studio: Product Management

SEPTEMBER 16, 2021

The value we deliver to our clients and the positive impact from our work has been recognized by Clutch, the top rating and review platform for business services providers. In contrast, small design companies serve niche markets with their services. . UX design Berlin companies can help you with the following: Digital product design.

Research Software

Research Software User Testing Analytic Tools Feedback Software

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Userpilot

SEPTEMBER 16, 2021

It looks at a very specific interaction of the customers and usually ignores their overall experience with your product. It asks the customer whether they had a positive or negative experience and records the responses. This is because CSAT offers product managers valuable insights that help them uncover friction within the product.

Onboarding KPIs

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback

Hiring Your First Product Manager

The Product Coalition

DECEMBER 19, 2021

Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late. They cannot (and should not) let go of defining and designing their product themselves so early.

Product Management

Product Management Product Manager User Testing Weak Development Team

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Good Product Manager

FEBRUARY 7, 2021

Happy 2021! I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? Product Management Tip-A-Day. One of them was to try and post a product management tip every day in 2021.

Presentation

Presentation Blog Product Management Product Manager

Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

Analytic Tools

Analytic Tools Customer Experience B2C Enterprise

How to Create a Website Tooltip

Userpilot

SEPTEMBER 6, 2021

From highlighting the user's next action to explaining a new product feature: there are few UX elements that are more versatile than the website tooltip. Fortunately, in 2021, there are tools that can help even the least technical of product people build tooltips without code. Let me explain.

Onboarding KPIs

Onboarding KPIs User Testing Customer Experience UX

How to Give Your Product Managers Negative Feedback (Part 3)

The Product Coalition

AUGUST 9, 2021

I tried the positive angle (“I see you are not happy, so tell me what you want and we’ll figure it out”), but the answers I got were nothing I could work with (“I want to work alone and for no one to ask questions about what I’m doing”). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an How big is the gap?

Weak Development Team

Weak Development Team Product Management Product Manager Management

What Is The Average Senior Technical Product Manager Salary?

The Product HQ

FEBRUARY 6, 2023

Curious to find out the average salary of a senior technical product manager? In today’s market, the necessity for senior technical product managers is high. Since the cost of living also takes into account the cost of housing, compensation for positions within urban locations tends to be higher in comparison to rural locations.

Technical Review

Technical Review Data Visualization Product Management Product Manager

Best Product Growth Platforms for SaaS

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.

Analytic Tools

Analytic Tools Research Software Data Visualization Product Research

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Userpilot

SEPTEMBER 15, 2021

It looks at a very specific interaction of the customers and usually ignores their overall experience with your product. It asks the customer whether they had a positive or negative experience and records the responses. This is because CSAT offers product managers valuable insights that help them uncover friction within the product.

Onboarding KPIs

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback

Product Launch Manager Role – Everything You Need to Know

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. Product launch manager job description.

Product launches

Product launches Product Research User Testing Research Software

3 Things Missing From Your Product Requirements

The Product Coalition

FEBRUARY 14, 2021

If you simply want to have a positive impact on a certain metric, and you can only set a ballpark of what you expect this impact to be?—?share For example, if you have a revenue goal, a silly way to achieve it would be to sell iPhones at half the market value. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Onboarding KPIs

Onboarding KPIs Weak Development Team Customer Experience User Testing

How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

JULY 25, 2021

If your product managers don’t have an intrinsic motivation to grow, and you still need them to, you must instill it in them. There are two ways to do that: Positive motivation : explain to them why growing is good for them. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Weak Development Team

Weak Development Team Product Management Product Manager Outbound

Product Management Resources: All you need in your first 90 Days as a Product Manager

Userpilot

MARCH 11, 2022

Reports, statistics, and product benchmarks give you hard data on trends in the product world. We’re taking a look at The State of SaaS Onboarding , Mixpanel Product Benchmark Report, Satmetrix 2021 NPS Benchmarks, and Openview Benchmarks and Research. The Key Takeaways from State of SaaS Onboarding 2021.

Analytic Tools

Analytic Tools Data Visualization Research Software Feedback Software

TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY

Product Innovation Educators

APRIL 5, 2021

Many people think that because they don’t have the job title of product manager, they’re not doing product management. Actually, many people involved in product innovation, product development, or product marketing are doing product management. Click here to download the Action Guide.

User Testing

User Testing Feedback Software Data Visualization Product Management

How I Invented the Google Assistant

The Product Coalition

APRIL 18, 2021

The technology was always demonstrated as part of a search engine, and that was what Twiggle’s founders originally thought of delivering as their product. But a search engine wasn’t a suitable product for Twiggle’s target market. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Research Software

Research Software User Testing Leadership Weak Development Team

The Top Mobile In-App Feedback Tools of 2021

Alchemer Mobile

MAY 19, 2021

To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Do you have the right tools to capture that voice?

Feedback Software

Feedback Software Data Visualization User Testing Customer Feedback

TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY

Product Innovation Educators

APRIL 5, 2021

Many people think that because they don’t have the job title of product manager, they’re not doing product management. Actually, many people involved in product innovation, product development, or product marketing are doing product management. Click here to download the Action Guide.

User Testing

User Testing Feedback Software Data Visualization Product Management

Your Problem Isn’t the Leaky Bucket, It’s the Clogged Pipe

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. It can mean that within your SMB target market, some need your product more than others. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an for example, SMB vs. enterprise.

User Testing

User Testing Customer Experience B2B Reference

The Product Adoption Curve in SaaS: What Is It and How To Use It In Your Product Strategy

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools

Analytic Tools Feedback Software Research Software User Testing

What Are The Stages Of The SaaS Sales Process?

Userpilot

FEBRUARY 4, 2022

The SaaS sales cycle takes 84 days on average but can be shorter (around the 40-day mark) if your product is priced below $5,000. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. Let’s take a closer at each model’s unique sales process.

Feedback Software

Feedback Software Research Software Reporting Tools Onboarding KPIs

What Startups Seeking Early Stage Investment Need to Know About Product

Innovatemap

AUGUST 12, 2021

That said, there’s also little room for forgiveness when it comes to poorly-crafted, slow-moving and non-intuitive digital products. In 2021, it’s the opposite. Not only will this shine a light on your product, but it will highlight you as a founder.

Startups

Startups Product Research User Testing Research Software

4 Finance App Requirements for 2021

B2B Product Manager March 2021

Webinars

Trending Sources

2021 on Inside Intercom

Webinars

25 SaaS Marketing Best Practices And Strategies For Success In 2021

Product Conferences In 2021 You Can’t-Miss

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

The Full Guide to Customer Research for SaaS in 2021

Top 7 Promotional Methods for Your Products in 2021

B2B Product Manager Magazine November 2020

SaaS Growth: Metrics, Strategies, And Trends – The Ultimate Guide For 2021

Best New User Onboarding Tools for SaaS in 2021

The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

Improve Your Go-to-Market Strategy with JTBD

Product Tours In 2021: The Ultimate Guide

Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

B2B Product Manager Magazine December 2020

Best Userpilot Alternatives in 2021 – By Use Case and Persona

Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Top 11 Female Product Management Influencers to watch in 2022

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Five Berlin Design Studios to Work With in 2021

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Hiring Your First Product Manager

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Four Fundamental Mistakes You Are Making With Product OKRs

How to Create a Website Tooltip

How to Give Your Product Managers Negative Feedback (Part 3)

What Is The Average Senior Technical Product Manager Salary?

Best Product Growth Platforms for SaaS

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Product Launch Manager Role – Everything You Need to Know

3 Things Missing From Your Product Requirements

How to Give Your Product Managers Negative Feedback (Part 1)

Product Management Resources: All you need in your first 90 Days as a Product Manager

TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY

How I Invented the Google Assistant

The Top Mobile In-App Feedback Tools of 2021

TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY

Your Problem Isn’t the Leaky Bucket, It’s the Clogged Pipe

The Product Adoption Curve in SaaS: What Is It and How To Use It In Your Product Strategy

What Are The Stages Of The SaaS Sales Process?

What Startups Seeking Early Stage Investment Need to Know About Product

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