The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 109

Education Marketing Weak Development Team User Testing 109

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

Naming 127

Naming User Testing Feedback Software Weak Development Team 127

The Product Coalition

JULY 2, 2023

If you have mediocre marketing and sales people, it wouldn’t work. If you have good marketing and sales people, they will be able to sell the product to some extent based on their network and talent. It’s much more than a UX exercise, it ties directly into your product strategy.

User Testing 107

User Testing Customer Experience Product Strategy UX 107

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Champions a customer-centric approach.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 101

User Testing Workshop B2B Leadership 101

The Product Coalition

DECEMBER 11, 2023

Will 2024 be better or worse than 2023? You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. A great product — unlike many promises you might have heard — wouldn’t sell itself. For how long? No one knows.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals.

Leadership 103

Leadership Strategy User Testing Product Strategy 103

The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. They could be market changes — now is a great time to offer AI-related training services, for example.

User Testing 106

User Testing Customer Experience Webinar Consulting 106

The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there.

User Testing 140

User Testing Framework B2B Document 140

The Product Cafe

JANUARY 18, 2024

He is a key advisor and speaker known for his product strategy insights. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies. We will have to admit AI is here to stay.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. Send this to your CEO friends so that they know how to hire the right person the right way.

User Testing 106

User Testing Product Research Consulting Leadership 106

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Marketing – how will you tell people that you’ve built something? Feature factories care little about the answers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Coalition

FEBRUARY 18, 2023

My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 16, 2023.

Data Visualization 131

Data Visualization Customer Communications Feedback Software User Testing 131

The Product Coalition

JULY 16, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 12, 2023.

Strategy 137

Strategy Product Management Product Manager Management 137

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

The Product Coalition

AUGUST 13, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on August 9, 2023. Oh, and you’ll also enjoy the ride.

Customer Experience 113

Customer Experience User Testing Generative AI Books 113

Userpilot

JUNE 6, 2023

TL;DR Product data analytics is the process of collecting and analyzing product performance and behavioral data at all stages of the journey. While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

The Product Coalition

DECEMBER 11, 2023

As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better. was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 112

Product Strategy Strategy Research Software Product Research 112

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

ProductPlan

JUNE 22, 2023

Product-centric organizations focus on product innovation for its own sake without necessarily considering customer needs. In the process, it may get disconnected from the market it is serving. A product-centric organization is the opposite of a customer-centric organization. Understanding these distinctions is important.

Data Visualization 73

Data Visualization Reporting Tools Customer Experience Product Research 73

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Launch: The Roadmap to Product Management Success is a guide on how to carry out successful product launches.

Books 98

Books Analytic Tools Data Visualization Product Research 98

Lenny Rachitsky

DECEMBER 12, 2023

I need some benchmarks What is good retention What is a good activation rate (and how to determine your activation metric ) What is a good payback period What is good monthly churn How to measure cohort retention What is a good growth rate 9.

User Testing 83

User Testing B2C Product Research B2B 83

Business of Software Conference

OCTOBER 11, 2023

Notes from the Sigmacorns at BoS USA 2023. Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product Coalition

DECEMBER 17, 2023

The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. It wasn’t just a random selection. In most cases, it’s the latter.

Technical Review 118

Technical Review Weak Development Team User Testing Systems Review 118

ProductPlan

FEBRUARY 1, 2023

Part of our mission at ProductPlan is to support the product community with insightful, data-packed content that provides actionable insights and serves as a valuable resource for product leaders and teams alike. So, I am honored to share some highlights from The 2023 State of Product Management Report.

Data Visualization 52

Data Visualization Reporting Tools Onboarding KPIs Product Management 52

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. These are people who only needed their product for personal use and would never ever become paying users. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Userpilot

JULY 14, 2023

Implementing a product analytics framework enables data-driven decision-making, leading to higher customer satisfaction, loyalty, and retention. Segment analysis helps identify patterns in the behaviors of distinct user groups, enabling targeted marketing strategies and personalized experiences. Interactive walkthrough design.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Department of Product

AUGUST 22, 2022

With that, we had a little discussion about what the best places for a product leader to focus on might be in the early days after joining a company – and how a leader in product might be able to conduct a ‘Product Health Check’. A strong relationship between product and sales is in itself a health indicator.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

The Product Coalition

FEBRUARY 4, 2023

The product strategy plays a critical role here. The definition of a product strategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product. But the team you play with is the other leaders in the company.

Leadership 141

Leadership User Testing Product Strategy Strategy 141

The Product Coalition

MAY 20, 2023

It’s important to consider the impact on all departments, from marketing and sales to customer success, and explain how they too are affected by the burden of trying to do everything at once. The tradeoffs are built into the team’s work itself, freeing up the rest of engineering to work on developing that new product you want to focus on.

ChatGPT 96

ChatGPT Software Review User Testing Customer Experience 96

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. We’ve done the classical target market research, which is important for vision as well. Teresa: Okay. Yes, great.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Where are product teams getting their feature ideas?

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83