Sat.Sep 18, 2021 - Fri.Sep 24, 2021

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The Leap From Product Marketing to Solutions Marketing in 3 Steps

Product Management University

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Before Tylenol, Advil, Motrin or Excedrin, the world somehow got by on aspirin for general aches and pains. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments.

Marketing 130
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What is Proactive Monitoring?

eG Innovations

Enabling Proactive Monitoring of IT Applications and Infrastructures. The Dictionary Definition of Proactive. Proactive /pr???akt?v/. Adjective: (of a person or action) creating or controlling a situation rather than just responding to it after it has happened. What is Proactive Monitoring? In the realm of monitoring products, proactive monitoring usually means identifying potential issues within IT infrastructure and applications before users notice and complain and initiating actions to avoid

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How to be a Great Product Manager According to Experts at Auth0, Mailchimp, SAP Concur, and productLivity

Alchemer Mobile

Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity. Here are some of the questions we cover: How did you get to where you are today? What did your path to product management look like?

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How a Software Engineering Career Started the Journey to Fintech Product Management

Product Management Unpacked

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer. Computer software engineer Ashwin Rao was already well on his way to becoming a successful product development professional in India’s startup e-commerce community when he concluded that, to really succeed in the field, he needed to strengthen his business skills in product management as well.

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10 Rules for Managing Apache Cassandra

It’s no surprise that Apache Cassandra has emerged as a popular choice for organizations of all sizes seeking a powerful solution to manage their data at a scale—but with great power comes great responsibility. Due to the inherent complexity of distributed databases, this white paper will uncover the 10 rules you’ll want to know when managing Apache Cassandra.

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Easier help is better help: Announcing completely redesigned Articles in the Intercom Messenger

Intercom, Inc.

If you can make something feel easier to do, people will be more likely to do it. That’s the simple thinking behind the latest update to our Messenger, released today. We’ve redesigned the Messenger with an embedded help center experience to help you deliver the best self-serve support – now, your help content is fully searchable and browsable right in the Messenger, so support is always at your customers’ fingertips.

Article 194

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B2B Product Manager September 2021

Product Management University

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. There’s only one way to get that expertise…spend more time with prospects and customers. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise.

B2B 130
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Video Marketing Is The Future?—?Is Your Business Doing It Properly?

The Product Coalition

Video Marketing Is The Future?—?Is Your Business Doing It Properly? Video marketing is intended to create and provide quality content tailored to your audience. It should appeal, engage and effectively convert your visitors?—?it should essentially take them through the sales funnel. You may give your audience video content throughout the whole consumer journey with niches such as videos that assist to educate your audience, making it easier to trust your brands and make their choice quicker for

Marketing 155
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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

Customer loyalty is the ultimate goal for anyone working in customer experience. And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. But how exactly do you win a customer’s loyalty?

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Top tips from #mtpcon speakers

Mind the Product

With #mtpcon London/EMEA just around the corner, it's time to get excited! We revisit tips from previous speakers. [.] Read more » The post Top tips from #mtpcon speakers appeared first on Mind the Product.

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How To Manage Multiple Product Teams For Successful Development & Delivery

Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager

Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives. We can think about this like conducting an orchestra, where diverse efforts are harmonized toward a unified outcome. 🎯 Proficiency in these skills empowers product managers to navigate comple

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The Risks of Replatforming

Mironov Consulting

Many companies have replatforming efforts underway. This is an essential part of the software product business, but fraught with poor assumptions and lack of experience/understanding. I've seen the majority of these replatforming and reimplementation efforts fail.

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How To Justify Customer Research

The Product Coalition

One of the biggest hurdles to doing customer research is convincing your stakeholders to say yes to it. You know you have knowledge gaps you have, and you know that talking to customers will yield insights, but your stakeholders can’t see the value. So, how do you justify doing customer research? Over the years, I’ve developed some techniques for justifying customer research that usually result in changing someone’s response from “ no , we don’t need to interview customers we know what we need”

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Announcing our newest guide: ‘The Ultimate Modern Support Tech Stack’

Intercom, Inc.

The support landscape has changed, making traditional, disconnected support tools no longer good enough. Learn how to future-proof your support tech stack with our new guide. It’s official: C-level executives have finally caught up with what savvy support leaders have long known – customer support is business-critical. But under the weight of outdated, disjointed tools, support teams have struggled to get off the repetitive query treadmill to provide the kind of personal, efficient support that

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SUNDAY REWIND: Moving Up the Career Ladder

Mind the Product

This isn’t the first time we’ve re-run this episode of The Product Experience podcast, and I doubt it will be the last. It’s our first ever episode of the pod and one that’s packed with useful insights for anyone looking to forge a successful career in product management. So, in the spirit of our Product [.] Read more » The post SUNDAY REWIND: Moving Up the Career Ladder appeared first on Mind the Product.

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Generative AI Deep Dive: Advancing from Proof of Concept to Production

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr

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Product Managers Discover How To Make More Money From Food

The Accidental Product Manager

Product managers are learning how to get more money from food products Image Credit: Mike Mozart. Product managers for food products are facing a couple of different challenges right now. The first is that the cost of making food is currently rising. This means that their products are becoming more expensive even without them doing anything. The other problem that they are facing is that they are facing tough competition – other companies are making food products that are similar to theirs.

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3 Reasons Your Customers Aren’t Buying Your Product

The Product Coalition

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Here are three reasons why this happens, and what you can do to overcome each of them. Photo by Spencer Selover from Pexels Two weeks ago, I had laser eye surgery, which put an end to 35 years of wearing glasses. You might think that after 35 years I would have already gotten used to my eyeglasses and lived with them peacefully, but it wasn’t the case.

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The Ultimate Guide to Running Executive Meetings — 25 Tips from Top Startup Leaders

First Round Review

Frustrated with your Executive team meetings? We tapped 25 top leaders from the startup C-Suite to share their tested tips, from getting started with an executive team to crafting the agenda and tracking success. Whether you're a first-time CEO or seasoned startup leader, there are plenty of new ideas to try from folks at Superhuman, Lattice, Asana and more.

Startups 113
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Roadmap creation tips for remote teams

Mind the Product

These days, remote working is becoming the new normal. There are so many benefits to it, but there are challenges too. As a team, you'll be working on a project together but it's harder to collaborate when you're not in the same room. That's where an effective roadmap comes in. [.] Read more » The post Roadmap creation tips for remote teams appeared first on Mind the Product.

Roadmap 147
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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability.

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The secret product manager skill no one ever talks about

ProductCraft

Faced with an ever-growing list of demands, decisions to make, and stakeholders to satisfy, how does a product manager (PM) avoid making mistakes? You don’t. Mistakes are part of the learning process. However, there is a secret PM skill that you can utilize to make fewer mistakes and to thrive in your communication and collaboration. Read more » The post The secret product manager skill no one ever talks about appeared first on ProductCraft by Pendo.

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Focus on The Problem More Than The Solution

The Product Coalition

Today I want to talk about a simple technique that many product managers overlook in their pursuit of shipping products fast. Continue reading on Product Coalition ».

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Where Successful Innovation Lives

Strategyzer

It’s not enough to say: “innovation lives everywhere across our organization” or “it’s everybody’s job to innovate around here”.

Strategy 128
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Internal facing products don’t have to be bad by João Craveiro

Mind the Product

In this ProductTank London talk, João Craveiro, Lead Product Manager at Farfetch, provides some tips on how product managers can turn internal-facing products into products that are just as well-loved as the crown-jewel customer-facing products. [.] Read more » The post Internal facing products don’t have to be bad by João Craveiro appeared first on Mind the Product.

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10 Rules for Managing Apache Kafka

Without proper guidance, it’s easy to miss out on Kafka’s full capabilities. While not the easiest technology to optimize, Kafka rewards those willing to explore its depths. Under the hood, it is an elegant system for stream processing, event sourcing, and data integration. Download this white paper to learn the 10 critical rules that will help you optimize your Kafka system and unlock its full potential.

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Inspire Your Engineers

The Product Guy

Sometimes the greatest challenge is making sure you are inspiring everyone responsible for delivering on a successful product. Watch and learn more from product management expert, Amin Bashi.

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What Are The Stages in Design Thinking?

The Product Coalition

Design Thinking is a human-centered and solution-oriented problem-solving approach. Understanding the human requirements involved, re-framing the problem in a more human-centric manner, generating alternative concepts, and adopting a hands-on approach to prototyping is immensely effective in handling ill-defined challenges. Many design teams at some of the world’s most successful technology businesses use it.

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Using online whiteboards to improve your Zoom meeting experience

CardBoard

As entire organizations are moving to digital working environments, online meeting spaces are increasing in use and popularity. Companies have found how tough it can be to keep members engaged and feel a part of the bigger goal. Today’s remote workers are trying to find new and creative ways to improve the experience – most of which involve changing the content of the meetings with icebreakers or social hours.

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Who does what? Organising your product teams – Mike Hudack on The Product Experience

Mind the Product

We always encourage people to experiment with their product development techniques — but experimenting with your team can be a step too far. To get some expert advice, we talked with Monzo Chief Product Officer, Mike Hudack (ex-Facebook, Deliveroo) about how he approaches this, what's worked and what hasn't, how to avoid cross-team dependencies, the key to effective communication and collaboration, and much more. [.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Ask an expert: Why you want your feature flags and product analytics working together

Mixpanel

Experimentation is a huge part of getting your product right, whether it’s trying out a new feature or potential tweaks to existing elements of your app. When it comes to running these kinds of product tests, using feature flags can be a really effective and minimally disruptive way to go. We spoke to David Martin, Senior Solution Engineer at Split, about how feature flags open up dynamic, low-risk possibilities for product experimentation—and, thanks to Split and Mixpanel’s integrat

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Planning in Product Management

The Product Coalition

How Holistic Thinking and Strategy Alignment Can Help Our Products Deliver Value Continue reading on Product Coalition ».

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The Importance of UX Research: Defining VR Evaluation Metrics

BrainMates

As organisations mature their data and insights capabilities, one area, often left behind, is UX metrics. A business may acknowledge the ROI of UX and welcome the qualitative complement to the quantitative data pouring in from their products yet still lag when it comes to quantifying the user experience and its impacts. An indicator that your organisation is at this stage is when research and design activities, while valued, sit outside the product development cycle.